4th November 2015 – The Day the Membership & Association Sector Takes Online to the Next Level: Be Part of It!
MemberWise, the independent network for association and membership professionals, delivers two annual conferences per year: Harnessing the Web (autumn) and Membership Excellence (spring). These vibrant 1 day conferences are must-attend events in the association and membership sector’s calendar.
Harnessing the Web 2015conference will take on 4th November at Lancaster Hotel – conveniently located in central London. Tickets can be booked via the conference website: http://www.harnessingtheweb.com/
Why attend? If you or your association/membership organisation is horizon searching for a new online solution or provider, Harnessing the Web 2015 is the must-attend event for you: as a delegate, you can save significant time, energy and resource! The latest MemberWise report Harnessing the Web shows:
3 in 10 membership organisations/associations surveyed were very likely to replace their CRM system;
the biggest challenge membership organisations surveyed face is inadequate integration of systems, sites and information; and
24% of those surveyed were unsure what CMS system their membership organisation was using
Who is exhibiting? This year the event will feature the sector’s most comprehensive online membership solutions. Providers to the association and membership sector will showcase their latest online and digital products and services – all aimed to significantly improve online member recruitment, retention, engagement, value and growth.
Who will be there? 250 association and membership professionals are expected to attend
Photos from past MemberWise conferences
Harnessing the Web 2015 conference sessions include:
Providing excellent online CPD opportunities for members is a critical element of our member value propositions as it can actively drive member participation and improves knowledge, skill and capability.
Introducing Teresa Folkes, Associate Director of Learning at the Chartered Institute of Marketing. Teresa will outline the CIM’s journey from a paper-based system to one that is now online and diagnostic-led. Teresa will also outline how the process can become cost efficient and how it provides members with a seamless learning journey at all career stages.
Session: Transforming Online CPD for Global Marketing Professionals (CIM)
It is important for us to engage with our members online. If they have queries we need to respond in a timely manner. This can now be done in realtime and can generate significant membership value.
Introducing Natalie Owen, Contact Centre Manager at The Caravan Club.
Natalie will be joined by colleagues to introduce WebChat and they will outline how similar functionality could work for you and your members. They will share their lessons learned on their implementation and delivery journey and will outline the benefits.
Session: Web Chat – making life easy for your members (The Caravan Club)
Ensuring your Membership Body Website is Fully Acceptable – Siteimprove
Only 40% of membership organisation and association websites are A/Priority Compliant websites. This presents a risk of members with accessibility requirements not being able to access the online benefits of membership they are paying for and could present the risk of a legal challenge.
Introducing Bryn Anderson, Customer Success Manager from Siteimprove (Official Online Accessibilty Sponsor). Bryn will explain what online accessibility is, why it is important, what some key accessibility issues are, and how to check for them on your website. Bryn will be sharing practical knowledge and industry insights on how to build and maintain an accessible WCAG compliant website.
Session: Ensuring your Membership Body Website is Fully Accessible (Siteimprove)