Advice & Tips offered by membership/association professionals and commercial providers.

Are you building a wall or a windmill?

2017-10-17T14:05:43+00:00 Tuesday, 17 October, 2017|Categories: Advice & Tips, MemberWise Recognised Supplier|

By Guest Blogger: Louella Morton, Executive Director TestReach Why smart membership organisations are moving to assessment via remote invigilation Remote invigilation, if properly executed, enables an organisation’s members to sit a certification exam anywhere in the world, at any time and in any time zone. This is a game changer. Here’s an example to contemplate. [...]

Innovating digital content to achieve member engagement

2017-10-17T14:05:34+00:00 Sunday, 8 October, 2017|Categories: Advice & Tips, Member Engagement, MemberWise conference, MemberWise Recognised Supplier|

  Matt Day, Creative Director at Liquid Productions Speaking at Digital Excellence 2017 The biggest challenge that membership organisations say they face is engagement. Most membership organisations are formed for the sole benefit of their members; they are designed to meet member needs. The challenge of engagement is therefore rarely about an organisation’s value proposition, it is [...]

No Secure Socket Layer? There Could Be Potential Trouble Ahead!

2017-10-17T14:05:17+00:00 Wednesday, 27 September, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

  By Guest Blogger: Ned Wells, CEO Zanzi Digital   How secure is your website? Google is getting increasingly serious about website security. For a few years now they have been gradually making it more attractive for websites to have an ‘SSL certificate’, which makes the transfer of data between a website and a person’s [...]

Building a better membership experience: the benefits of working together

2017-10-17T14:05:05+00:00 Wednesday, 27 September, 2017|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

  By Guest Blogger: Emma Thompson, Director Ashridge Communications Co-creation is relatively commonplace in the commercial sector. Take LEGO as a familiar example: LEGO Ideas invites fans to submit their designs for new models.  Community users vote and give feedback, and once a target number of votes is reached, LEGO reviews the design. If a [...]

How to improve member retention

2017-10-17T14:04:56+00:00 Thursday, 21 September, 2017|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Christine Hassall, Marketing Executive Senior Internet   Associations often spend valuable time and resources trying to persuade industry professionals to become members of their organisation. Existing member engagement is the association sector’s key goal in 2017.  As a web agency who guides these organisations through every step of web development, from the initial [...]

Are we going policy mad? Let’s get real!

2017-10-17T14:04:46+00:00 Wednesday, 20 September, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

Guest blog by Andrew Chamberlain, Consort Strategy Does your association suffer from policy clutter? One of the perennial headaches that is shared amongst association staff is that of creating and maintaining excessive operating policies. Colleagues invest a great deal of time and energy in designing and enforcing workplace policies, but often they prove to be utterly [...]

Why Consent isn’t always the Holy Grail for the Membership Sector

2017-10-17T14:04:37+00:00 Monday, 18 September, 2017|Categories: Advice & Tips, Memberwise|

Guest blog by: Paul Dawson-Hart, Member360 Now that the GDPR bandwagon is at warp speed it’s refreshing that Elizabeth Denham, Information Commissioner, came out fighting last month, with her blog countering the GDPR myths that snake oil vendors are spouting around fines, data protection officers, breach reporting and the subject of this blog - consent; [...]

Optimising Online New Member Acquisition – It’s all about having a shop window, shelves and an open door

2017-10-17T14:04:06+00:00 Tuesday, 1 August, 2017|Categories: Advice & Tips, Member Engagement|Tags: , , |

In the first of a short series of GoCardless sponsored blog articles (by MemberWise Network Founder, Richard Gott) we investigate why your website is key to improving new member acquisition and retention. Get in the mind of your prospective online members In an increasingly virtual world many prospective new members will find out about your [...]

GDPR – Repermissioning Member Data: A Rock and a Hard place?

2017-10-17T14:03:54+00:00 Friday, 28 July, 2017|Categories: Advice & Tips, Best practice sharing, Memberwise|

Guest blog by:Paul Dawson-Hart, Member360 Over the last few months my advice on this tricky topic has been to adopt a ‘wait and see’ approach and avoid any irreversible action until the ICO releases final guidance on consent - scheduled for the end of July 2017.  Actions that is, such as Weatherspoon’s decision to delete [...]

How to build your organisation’s CRM requirements list

2017-10-17T14:03:08+00:00 Tuesday, 4 July, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Marc Thevenin International Business Development Manager at EUDONET One of the most common mistakes I have been encountering for the past 25 years working with membership organisations on CRM projects is the inclination of certain managers to underestimate the crucial step of building a clear requirements list. Although this needs to be [...]