Shared by practitioners = professionals working within the membership/association sector.

No Secure Socket Layer? There Could Be Potential Trouble Ahead!

2017-10-17T14:05:17+00:00 Wednesday, 27 September, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

  By Guest Blogger: Ned Wells, CEO Zanzi Digital   How secure is your website? Google is getting increasingly serious about website security. For a few years now they have been gradually making it more attractive for websites to have an ‘SSL certificate’, which makes the transfer of data between a website and a person’s [...]

Building a better membership experience: the benefits of working together

2017-10-17T14:05:05+00:00 Wednesday, 27 September, 2017|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

  By Guest Blogger: Emma Thompson, Director Ashridge Communications Co-creation is relatively commonplace in the commercial sector. Take LEGO as a familiar example: LEGO Ideas invites fans to submit their designs for new models.  Community users vote and give feedback, and once a target number of votes is reached, LEGO reviews the design. If a [...]

How to improve member retention

2017-10-17T14:04:56+00:00 Thursday, 21 September, 2017|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Christine Hassall, Marketing Executive Senior Internet   Associations often spend valuable time and resources trying to persuade industry professionals to become members of their organisation. Existing member engagement is the association sector’s key goal in 2017.  As a web agency who guides these organisations through every step of web development, from the initial [...]

Are we going policy mad? Let’s get real!

2017-10-17T14:04:46+00:00 Wednesday, 20 September, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

Guest blog by Andrew Chamberlain, Consort Strategy Does your association suffer from policy clutter? One of the perennial headaches that is shared amongst association staff is that of creating and maintaining excessive operating policies. Colleagues invest a great deal of time and energy in designing and enforcing workplace policies, but often they prove to be utterly [...]

GDPR – Repermissioning Member Data: A Rock and a Hard place?

2017-10-17T14:03:54+00:00 Friday, 28 July, 2017|Categories: Advice & Tips, Best practice sharing, Memberwise|

Guest blog by:Paul Dawson-Hart, Member360 Over the last few months my advice on this tricky topic has been to adopt a ‘wait and see’ approach and avoid any irreversible action until the ICO releases final guidance on consent - scheduled for the end of July 2017.  Actions that is, such as Weatherspoon’s decision to delete [...]

How to build your organisation’s CRM requirements list

2017-10-17T14:03:08+00:00 Tuesday, 4 July, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Marc Thevenin International Business Development Manager at EUDONET One of the most common mistakes I have been encountering for the past 25 years working with membership organisations on CRM projects is the inclination of certain managers to underestimate the crucial step of building a clear requirements list. Although this needs to be [...]

Leadership Tips from MemberWise Event

2017-10-17T14:03:00+00:00 Sunday, 2 July, 2017|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Rosemary Cooper-Clark, Chief Executive, C C Consulting Ltd   In June, MemberWise and highflyingdivas organised an evening for female leaders in the membership sector, which was kindly hosted by Melanie Stancliffe, Partner at Irwin Mitchell and supported by Abby Wright-Parkes of Optimist Consulting.  Key speakers were Helen Stokes-Lampard, Chair of RCGP and Jane [...]

3 Ways to Increase Member Engagement on your Website

2017-10-17T14:02:48+00:00 Friday, 16 June, 2017|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Sahar Dolev-Blitental Marketing Executive, Pedalo Web Design   Increasing member engagement has been pinpointed by the sector as the top goal for 2017, according to the Digital Excellence Report published by MemberWise.  If built correctly, your website can be an ideal platform to help you boost engagement.  It can be designed so [...]

GDPR 360° – Selecting a good processor for 2018

2017-10-17T14:02:40+00:00 Wednesday, 14 June, 2017|Categories: Advice & Tips, Best practice sharing|

Guest blog by: Paul Dawson-Hart, Member360 In less than a year it will be the responsibility of Membership Organisations to ensure personal data is secured in accordance with the GDPR regulation and that any 3rd party processors are vetted to ensure the same. But what does this mean? What is a processor and how might [...]

Member value is like an old pair of trainers

2017-10-17T14:02:30+00:00 Friday, 9 June, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier, Research|

By Guest Blogger: Ruth Doyle, Senior Consultant Ashridge Communications I had an interesting conversation with a neighbour recently: in response to a village storm-in-a teacup, they said “but we communicated with everyone; we told them what we were doing”. But it’s easy to forget, that telling is not communicating. And so it is with product [...]