MemberWise Blog 2017-01-25T14:12:03+00:00

Welcome to the MemberWise Blog! A collaborative project that provides innovative membership organisation and association-specific articles from membership and association professionals, influencers, thought-leaders and solution providers. The Blog is a great place to pick up handy tips to improve member recruitment, retention, value, engagement and growth!

How to Boost New Members Joining on your Website

Wednesday, 22 March, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Sahar Dolev-Blitental, Marketing Executive at Pedalo Web Design   Do you feel that your website could be working [...]

Sharing Your Members’ Personal Data with Outsourced Providers?

Wednesday, 22 March, 2017|Categories: Memberwise|Tags: , , , |

I regularly receive queries from membership organisations and associations regarding data protection. It can be a rather 'dry' topic (if [...]

Life after launch – how a website flourishes

Tuesday, 21 March, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Christine Hassall, Marketing Executive Senior Internet   This is always one of the biggest things on our clients’ [...]

How can membership organisations offer more value?

Tuesday, 21 March, 2017|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Rosemary Cooper-Clark, Chief Executive, C C Consulting Ltd   Many membership organisations recommend that their members undertake CPD [...]

Neuroscience and CPD: Making new connections between Academia and Business

Sunday, 5 March, 2017|Categories: Best practice sharing|Tags: , |

Guest Blog by: - Amanda Rosewarne, Director - CPD Standards Office (CPDSO)   “Just like paths in a forest, you [...]

Contextualisation is the key to delivering powerful digital experiences for members

Wednesday, 15 February, 2017|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

    By Guest Blogger: Tim Chalklen Director and Owner at Unified Solutions     In our previous MemberWise guest blog 'Get personal with [...]

How much should you spend on a membership website?

Friday, 3 February, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger:Ben Mactaggart, Commercial Director Senior Internet   One of the biggest factors in selecting a provider is the [...]

What the US Taught Me – Innovation, Mistakes and White Noise!

Tuesday, 3 January, 2017|Categories: Interview|Tags: , , , , , , |

This Guest Blog was written by: Richard Gott Founder and Chair, MemberWise Network   As many of you know I [...]

From international congresses to fungal forays: when to webinar

Tuesday, 3 January, 2017|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

  By Guest Blogger: Emma Thompson, Director Ashridge Communications   Most - if not all - membership organisations offer events [...]

Not quite the Lincoln I had planned… (ASAE Technology Conference Blog Article No 1)

Monday, 12 December, 2016|Categories: Memberwise|Tags: , |

At this time of year, I usually head back ‘Up North’ and do a spot of Christmas Shopping in Lincoln. [...]

The State of User Experience (UX) on Association websites in the UK

Tuesday, 6 December, 2016|Categories: Memberwise, MemberWise Recognised Supplier, Research, Survey|

Author: Sahar Dolev-Blitental, Marketing Executive at Pedalo Web Design       Pedalo Web Design is pleased to announce the [...]

An Opportunity to Temperature Check Your Association’s Online Activities

Sunday, 4 December, 2016|Categories: Research|Tags: , |

Ever wondered how your organisation’s online activity compares with other leading membership bodies? Here’s a unique and completely free opportunity [...]

How to engage with a new generation of members – our top tips

Friday, 2 December, 2016|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Christine Hassall, Marketing Executive Senior Internet     From speaking with clients and non-clients within the membership and [...]

Hand Held Voting & The Open University Students Association at MemberWise Harnessing the Web 2016 Conference

Friday, 18 November, 2016|Categories: Best practice sharing, Memberwise, MemberWise Recognised Supplier|

ERS work with hundreds of membership organisations, each with different memberships in terms of demographics, requirements and preferences. It is [...]

Direct Debit UK’s most popular payment method for memberships

Wednesday, 9 November, 2016|Categories: Advice & Tips, Member Engagement, Memberwise, MemberWise Recognised Supplier, Research|

By Guest Blogger: Nicola Anderson VP Marketing at GoCardless   Professional membership organisations have gone from strength to strength in [...]

Overcoming Key Learning & Qualification Challenges is Not Rocket Science!

Tuesday, 8 November, 2016|Categories: Advice & Tips|Tags: , , |

Guest Blogger: Nitin Thakrar, Director of eLearning Studios, a ProTech strategic partner   Overcoming Key Learning & Qualification Challenges is [...]

It’s time to defend your organisation from malicious Ransomware

Wednesday, 2 November, 2016|Categories: Advice & Tips, Invitation, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: James Tappenden, Marketing Executive, TSG   The spooky Halloween season has passed us by, with many of us [...]

Time for Your Membership Body’s Brand to Evolve?

Friday, 21 October, 2016|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: Christine Hassall, Marketing Executive, Senior Internet The best way to attract website visitors, reach your organisation’s goals and [...]

#DIGITALHACKS @ Harnessing the Web 2016

Tuesday, 11 October, 2016|Categories: Advice & Tips, Best practice sharing, MemberWise conference|Tags: , , |

Following this year's national Association and Membership Professional web focused conference, Harnessing the Web 2016, we gain insight on the [...]

Game Changer Alert – Insurance Products For You and Your Members

Wednesday, 21 September, 2016|Categories: MemberWise Recognised Supplier, Message from MemberWise|Tags: , , , , , |

  We are pleased to announce that the MemberWise Network is now working in partnership with Hiscox to provide you [...]

Is Your Web Presence Engaging?

Tuesday, 13 September, 2016|Categories: Advice & Tips, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Christine Hassall Marketing Executive Senior Internet Before we can answer this question, let’s define what ‘engaging’ means. [...]

How a Digital Transformation Becomes a People Transformation Within Associations

Tuesday, 6 September, 2016|Categories: Advice & Tips, Opinion Piece|Tags: , |

Guest Blogger: Patrick De Sutter Adviser 2Impact People vs technology. The real challenge in Digital Transformations for many member associations. [...]

Charitable Associations & Google AdWords – how to increase your marketing budget by £90,000 per year for free (if eligible)

Sunday, 28 August, 2016|Categories: Advice & Tips|Tags: , , |

I revisited the Google Ad Grant scheme and was pleased to see it is still in operation. I have gone [...]

Connecting Great Associations with Great Providers

Wednesday, 27 July, 2016|Categories: MemberWise Recognised Supplier|Tags: , |

We think it’s important to ensure association and membership professionals can quickly and easily find information about leading commercial providers [...]

Optimising Website Membership Features – A Case Study

Tuesday, 19 July, 2016|Categories: MemberWise Recognised Supplier|Tags: , |

By Guest Blogger: Sahar Dolev-Blitental Marketing Executive Pedalo Web Design We would like to share with you a case study [...]

Delete – Almost 50% of Members Removed to Increase Member Engagement

Monday, 11 July, 2016|Categories: Member Engagement, Opinion Piece|Tags: , , , |

This article was written by Guest Blogger: Beth Williams, Quality and Membership Officer London Youth Traditionally a decline in membership [...]

What exactly is ‘digital transformation’ and why should an organisation be doing it?

Friday, 3 June, 2016|Categories: MemberWise Recognised Supplier, Opinion Piece, Trends|Tags: , |

Article by Guest Blogger: Jenny McTiernan COO of ProTech Digital transformation, like any other kind of business transformation should be [...]

User Experience (Ux) on Membership Sites: take a leap into the digital future

Tuesday, 17 May, 2016|Categories: MemberWise Recognised Supplier|Tags: , , , , , |

Author: Sahar Dolev-Blitental, Marketing Executive at Pedalo Web Design If you’re having trouble meeting your membership registration quota, struggling with [...]

Harnessing the Web 2016 – The Report – My Key Take Away

Monday, 2 May, 2016|Categories: Advice & Tips, Best practice sharing, Publication/ Review|Tags: , |

How are associations harnessing the web? What are the sector's key digital goals and challenges? This year we may have [...]

International Membership Growth – the risks of opportunity

Wednesday, 30 March, 2016|Categories: MemberWise Recognised Supplier|Tags: |

Authors: Katherine Grimshaw and Kim Ansell, K2 Consulting The fast changing demand for skills and jobs is driving worldwide competition [...]

Driving Membership Body Efficiency – The 3 Wins

Tuesday, 1 March, 2016|Categories: Advice & Tips, MemberWise Recognised Supplier, MemberWise seminar|Tags: , , , |

The MemberWise ‘Harnessing the Web’ Research Report 2015' highlighted some of the key challenges facing membership organisations and associations as [...]

Utilising data and technology to drive the member experience

Tuesday, 1 March, 2016|Categories: MemberWise Recognised Supplier|Tags: , |

Author: Shannon Dority, Marketing Executive Abacus eMedia. Providing a valuable and engaging member experience remains a top priority for all [...]

We are all responsible for our own behaviour

Sunday, 14 February, 2016|Categories: MemberWise Recognised Supplier, Opinion Piece, Publication/ Review|Tags: , , , |

Author: Susie Kay, MD of The Professionalism Group and a MemberWise Ambassador. Choosing a consultant from the sector makes a [...]

Top 4 shifts in continuing professional development (Network Views)

Wednesday, 10 February, 2016|Categories: Best practice sharing, Opinion Piece|Tags: , , |

Network Views – an opinion piece on a set monthly theme that gives a voice to the thought leaders of [...]

Micro-learning- fast, effective and high quality

Thursday, 4 February, 2016|Categories: Advice & Tips, MemberWise Recognised Supplier|Tags: , , |

Author: Amanda Rosewarne, Director of CPD Accreditation and Research, The CPD Standards Office E-Learning platforms and micro-learning tools may be [...]

Recruiting e-learning professionals: trends, tips and typical salaries

Wednesday, 27 January, 2016|Categories: Advice & Tips, MemberWise Recognised Supplier, Trends|Tags: , |

Author: Samantha Johnston, Consultant for TPP Education & Training.  There’s currently a big focus on e-learning and e-assessment in membership bodies. [...]

7 Attributes of Successful Leaders

Wednesday, 13 January, 2016|Categories: Advice & Tips, MemberWise Recognised Supplier, Research|Tags: , |

Author: Gavin Ellwood, Director of Ellwood Atfield. I recruit the people who talk for you. Reputation matters. While it takes [...]

Recruitment Trends in the Membership Sector

Sunday, 10 January, 2016|Categories: Advice & Tips, MemberWise Recognised Supplier, Trends|Tags: , |

Author: Kristina Preston, Senior Consultant, TPP Education & Training,  at TPP Recruitment, the charity recruitment specialists. Sourcing candidates from outside [...]

The Known Unknowns and Unknown Unknowns

Sunday, 10 January, 2016|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|Tags: , , |

Skills as a barrier to digital progress and moving membership to the next level Author: Mags Rivett, Head of Digital [...]

How to embrace the use of technology at your member events

Sunday, 10 January, 2016|Categories: Advice & Tips, MemberWise Recognised Supplier|Tags: , |

Author: Olivia Widdop, Social Media and Events Manager at Glisser Fear grips us all. Whether it is rational or irrational, [...]

Benefits of working with creative design agencies – putting ideas into practice

Sunday, 10 January, 2016|Categories: Advice & Tips, MemberWise Recognised Supplier|Tags: , , |

Author: Sari Inger Bouvet, Senior Marketing Associate at  ‎Direct Approach Design & Marketing Creative design agencies vary widely in size [...]

Innovative ways of tackling Cyber Attacks: from insuring your organisation’s reputation to an extortion cover

Sunday, 10 January, 2016|Categories: Advice & Tips, MemberWise Recognised Supplier|Tags: , |

Author: Allen Simpson, Director at R K Henshall and Co Ltd Advances in technology over the last few years mean [...]

10 tips for dealing with negativity on social media

Monday, 30 November, 2015|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier, MemberWise seminar|Tags: , |

I was delighted to sponsor and chair the recent MemberWise ‘Lunch and Learn’ focusing on negativity on social media. It [...]

#HTWEB15: Taking a BIG step

Tuesday, 10 November, 2015|Categories: MemberWise conference, MemberWise Recognised Supplier, Survey|Tags: , , , , |

Last week I was chairing a seminar track at Harnessing the Web 2015 (#HTWEB15), the biggest MemberWise conference to date [...]

Using the right communication channel for your members

Tuesday, 27 October, 2015|Categories: Advice & Tips, MemberWise Recognised Supplier|Tags: , |

Author: Tor Boorman is Marketing Manager for Kaldor, the software house behind Pugpig; the lightest, fastest, most flexible mobile publishing [...]

Data Protection: Don’t leave it up to the penguins !!!

Sunday, 25 October, 2015|Categories: MemberWise Recognised Supplier, MemberWise seminar|Tags: , , |

MemberWise seminars are free events for association and membership professionals: they offer practical information, targeted learning and networking opportunities; and [...]

How do CEOs use social media in the Association world (Network Views)

Wednesday, 21 October, 2015|Categories: Best practice sharing, Opinion Piece|Tags: , , , |

The MemberWise Network is introducing a new monthly feature called Network Views - an opinion piece on a set monthly [...]

4th November 2015 – The Day the Membership & Association Sector Takes Online to the Next Level: Be Part of It!

Monday, 19 October, 2015|Categories: Invitation, MemberWise conference|Tags: , , , , , |

MemberWise, the independent network for association and membership professionals, delivers two annual conferences per year: Harnessing the Web (autumn) and [...]

Step by step guide for creating a successful media strategy

Friday, 16 October, 2015|Categories: Advice & Tips, MemberWise Recognised Supplier, MemberWise seminar|Tags: , , , |

MemberWise seminars are free events for association and membership professionals: they offer practical information, targeted learning and networking opportunities; and [...]

Six ideas for Associations on getting more from LinkedIn groups

Thursday, 15 October, 2015|Categories: Best practice sharing|Tags: , |

  Author:  John Scarrott, Membership Director of the Design Business Association. LinkedIn holds real potential for Associations. In theory it [...]

3 key elements of a successful digital transformation

Sunday, 4 October, 2015|Categories: Advice & Tips, MemberWise Recognised Supplier|Tags: , , , , |

Author: Rob Barr is Divisional Director for Access’ Not-For-Profit (NFP) division, with responsibility for 1,000 customers and the NFP product [...]

Harnessing the web: avoiding the Tabasco fiasco …. (Network Views)

Friday, 2 October, 2015|Categories: MemberWise conference, Opinion Piece|Tags: , , |

The MemberWise Network is introducing a new monthly feature called Network Views - an opinion piece on a set monthly [...]

MemberWise seminar: Small membership organisations can have a big voice too

Sunday, 27 September, 2015|Categories: MemberWise Recognised Supplier, MemberWise seminar|Tags: , , , |

The MemberWise Network aims to provide association and membership professionals with practical information and advice and networking opportunities. One way [...]

Are you living and breathing digital?

Friday, 25 September, 2015|Categories: Advice & Tips, MemberWise conference, MemberWise Recognised Supplier|Tags: , , , , , |

Author: Tim Chalklen. Tim is Managing Director of Unified Solutions, a leading Digital Media Agency based in the Thames Valley. [...]

Key to successful technology projects: not planning with military precision but agility

Monday, 21 September, 2015|Categories: Advice & Tips, MemberWise Recognised Supplier|Tags: , , |

Author:  Anthony Flack, Head of NFP and Private Sector Clients at Indigo Blue and a speaker at  upcoming MemberWise conference [...]

What you need to know about data protection: why choosing “NeverGoingToGiveYouUp” for a password is Hunky Dory

Friday, 28 August, 2015|Categories: Advice & Tips, MemberWise Recognised Supplier|Tags: , , |

Article by Tony Mulcahy - Head of infrastructure and data security, iFINITY plc, photo by  Krutart As we, hopefully, all [...]

30 questions to help you decide if your membership organisation needs CRM (Hart Square)

Wednesday, 24 June, 2015|Categories: Advice & Tips, MemberWise Recognised Supplier|Tags: , , |

CRM is not simply a product or a piece of software. Instead, it’s a strategy, an approach, a philosophy that [...]

New EU Data Protection Regulation – What Membership Marketers Need To Know!

Thursday, 8 January, 2015|Categories: Advice & Tips, MemberWise Recognised Supplier|Tags: , |

Major reform of EU data protection laws will result in a new EU Data Protection Regulation (EU DPR) being enforceable for UK organisations in the next 12-24 months. The changes will have a huge impact on the way in which all organisations collect and manage personal data.

Your Membership Scheme – Time to hit the ‘Reset Button’?

Wednesday, 10 December, 2014|Categories: Advice & Tips, Best practice sharing|Tags: |

During challenging times we need to ensure our membership schemes are optimised and exceed expectations way beyond the delivery of positive outputs (initiatives) and outcomes (benefits received). In our latest Blog article we explore the idea of 'starting again' and the benefits this can bring…

Member Experience Engineering – A ‘game changer’ concept you need to be aware of!

Sunday, 7 December, 2014|Categories: Advice & Tips, MemberWise conference, MemberWise Recognised Supplier|Tags: |

During challenging times it is important for us to optimise member engagement to enable enhanced member value, existing member retention [...]

How Tweetwall.com helped MemberWise reach 653,990 Twitter users!

Friday, 31 October, 2014|Categories: MemberWise conference, MemberWise Recognised Supplier|Tags: , |

As you are probably aware, Harnessing the Web, the MemberWise conference dedicated to everything online, took place on 7 October [...]

2014 – The Year Associations Improved ‘Online Social’!

Tuesday, 14 October, 2014|Categories: MemberWise conference, Message from MemberWise, Research, Survey|Tags: , |

In this article we revisit the pace at which associations and membership organisations are adopting/integrating online social media and establish [...]

Associations – Online Anywhere, Anytime & On All Devices – Right?

Friday, 12 September, 2014|Categories: Advice & Tips, MemberWise conference, Research, Survey|Tags: , |

The ‘mobile web’ advances deeper into our lives and over the past 12 months this trend has continued. Are associations [...]

Online Mentoring Interview, Veena Naik, Learning and Development Officer, CIMA

Wednesday, 20 August, 2014|Categories: Interview, MemberWise conference, Video|Tags: , , |

In this short interview CIMA Learning and Development Officer, Veena Naik, talks ‘online mentoring’ with MemberWise Founder, Richard Gott, ahead [...]

The Tip of the Online Membership Iceberg – Must Go Deeper?

Friday, 1 August, 2014|Categories: Best practice sharing, MemberWise conference|Tags: , , |

In this Blog article we investigate how associations and membership organisations are using their websites to drive membership value and [...]

Procuring a CRM System – Interview with Robert Dann, Investor Relations Society

Tuesday, 22 July, 2014|Categories: Best practice sharing, Interview, MemberWise conference|Tags: , , |

In this blog article we interview Harnessing the Web 2014 Keynote Speaker and IR Society Head of Membership and Marketing, [...]

Improving Member Engagement – Part 2 (Guest Blog by Loud Marketing)

Tuesday, 15 July, 2014|Categories: Advice & Tips, Member Engagement, MemberWise Recognised Supplier|Tags: |

At the end of our previous blog entry we listed a set of tips for improving and maintaining member engagement. [...]

Improving Member Engagement – Part 1 (Guest Blog by Loud Marketing)

Thursday, 19 June, 2014|Categories: Advice & Tips, Member Engagement, MemberWise Recognised Supplier|

What is member engagement? Engagement is a bit of a buzzword. It's one of those terms that people use in [...]

Membership Expert Interview Series – Harnessing the Web

Saturday, 23 November, 2013|Categories: MemberWise Recognised Supplier, Video|Tags: , , , , , |

http://vimeo.com/user22737126/httpwwwmemberwiseorguk Introducing the first our 'Membership Expert Interview Series' with George Land, Chairman of APT Solutions. In this interview George [...]

Digital Excellence (2017) – Research Summary Report VIP Launch Event – will you be joining us?

Tuesday, 31 January, 2017|Categories: Research|Tags: |

This free event will provide you with the opportunity to learn the most effective strategies for using 'digital' to grow [...]