The MemberWise Blog

Member satisfaction is essential for successful membership organisations.  Understanding and meeting member needs is crucial for long-term growth and [...]

Member portals can be a game changer. Simply put, a portal is a web interface requiring sign-up that can [...]

Everyone knows Netflix. This entertainment mammoth has wowed millions of people with the most engaging and professional content. As [...]

Membership organisations encounter numerous challenges in striving to deliver optimal user experience across a diverse range of individuals and [...]

Effective acquisition strategies are the backbone of sustainable growth and financial stability for membership organisations. A growing member base [...]

As we step into 2024, communication and marketing directors in membership organisations are navigating a landscape marked by rapid [...]

High-quality content is essential for a successful membership organisation. It's what sets you apart, connects you to your members [...]

If your members can’t see that they are getting value from their subscription fee, they will quickly lose interest. [...]

In the UK, Millennials and Generation Z now make up most of the workforce. Membership organisations need to attract [...]

Membership organisations and associations play a crucial role in developing communities within their respective industries. However, some people may [...]

Have you ever fallen into the trap of thinking a task would be quick and straightforward, only to find [...]

Membership organisations today are focusing on retaining and encouraging existing members while simultaneously aiming for growth and acquiring new [...]

The world is becoming an increasingly complex place. Businesses must meet "modern consumer" needs or risk falling behind. But, [...]

Membership organisations are a great way to build brand communities and bring people together around a common interest. In [...]

In the realm of organisational improvement, it's all too common to shy away from confronting uncomfortable truths. Marketers and [...]

Engagement scoring is a powerful tool that membership bodies use to measure the level of engagement of their members [...]

The key to achieving sustainable growth is retaining members for the long term. Many membership organisations strive for continuous [...]

Drafting a new job description or updating an existing job description can be a challenge. It is critical to [...]

Get ready to embark on a captivating journey. A rock 'n' roll revolution in the world of photography. Imagine [...]

Membership Body Trustee Reports, white papers, committee presentations, annual reports, member toolkits... the world is full of them. However, [...]

In the dynamic world of membership, we strive not just for numbers but for a passionate community of committed [...]

Retaining members is cheaper and easier than finding new ones. Better yet, doing it well generates word-of-mouth, brings your [...]

Your members value your publications - but what can you do when the cost of producing and delivering membership [...]

With the lush greenness of summer upon us, now is the perfect time to check out how your membership [...]

Given the ongoing cost-of-living crisis in the UK, businesses, including membership organisations, must be more careful with their budgets. [...]

For businesses and brands, community has become an increasingly hot topic over the past 30 years. It is naturally [...]

Why should I join you? Why should I stay with you? What are you offering that I can’t get elsewhere, and [...]

The MemberWise Recognised Supplier Directory showcases a wealth of businesses who have worked within the membership sector in some [...]

Customer Experience (CX) is the word of the minute in the marketing space, and it is even more crucial [...]

Membership organisations are gradually realising the unique value of video - especially case studies and testimonials - to help [...]

Converting or upgrading a member from student to graduate/associate/full member implies that: 1. There has been mutual engagement and [...]

Your objectives are clear - grow the organisation’s revenue, through diversifing from existing revenue streams, retaining more members, increasing [...]

“Proactive, personal and two-way member contact is more important than ever during the current economic and employment crisis,” says [...]

Now more than ever your membership is under threat with the squeeze on budgets. Members will be asking themselves [...]

Sometimes it’s all too easy to shy away from difficult truths about your organisation. AND some marketing agencies and [...]

Membership renewals are often a time of stress: for the management team, because they know some will not renew; [...]

Do you want exceptional retention levels? Are you looking to increase your recruitment figures? If so, let me ask [...]

It’s a trick question really because the best time was 6 months ago … failing that, last month …last [...]

Retaining members is just as important a task for membership organisations as obtaining new ones. After all, the higher [...]

Marketing automation is a powerful tool for membership marketers. It streamlines your work and makes marketing teams more efficient, [...]

Keeping momentum with creative digital strategies that engage, retain and secure your membership audience is crucial. Your member audience [...]

As member interest in topics, such as Environment Social and Governance and Diversity and Inclusion, continues to increase, deploying [...]

In our previous blog, we explained how data can help you monitor and understand your member retention rates. We [...]

Email marketing has evolved to be a strong but fluctuating communication tool, as members and prospects (plus mail service [...]

Since we looked at how to approach acquiring suitable members for your organisation in our last blog, we’ll now [...]

Scenario 1: I’m studying for a qualification in my chosen field and have been asked or advised to join [...]

Our last blog looked at how data can help membership organisations understand their members better – who they are, [...]

With 41% or membership organisations now having an online community (MemberWise Digital Excellency Report 2021/2022) it is increasingly important [...]

As you work on the PR strategy for your membership organisation this year, consider how the landscape is changing [...]

Membership organisations are starting to see the real value and insight that can be gained from online communities. According [...]

Membership programmes live or die by their perceived value. Recruiting new members can be very time consuming. Keeping them [...]

Personalisation is important and we would even say vital for membership organisations - you want to show your members [...]

In part 2 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored [...]

In part one of this series on storytelling for membership organisations, we looked at the cultural history of stories [...]

This is the second part of a tour through the power of storytelling – and how organisations can use [...]

In part 1 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored [...]

Throughout human history, stories have influenced people to make big decisions – to fight, follow, explore, marry, build, worship, [...]

We understand member acquisition is the lifeblood of a growing membership organisation. According to the recent MemberWise Digital Excellence [...]

The events landscape for membership organisations has been evolving for a number of years. However, the circumstances of 2020 [...]

As observers of membership trends, at Pixl8 we know digital behaviour tends to be different in the summer months [...]

“There is a lot more going on than I thought, and this call has encouraged me to get more [...]

There is no denying there has been a social media surge in the past year. The recent Digital 2021 [...]

Creating memorable and engaging member experiences can be incredibly challenging due to competing priorities at each stage of the [...]

The sun is finally shining on the UK and on the membership sector. As swathes of people prepare to [...]