Case Studies 2017-06-13T05:40:38+00:00

We provide comprehensive consulting services that help leading membership organisations and associations change, develop and grow.

Our consulting services cover key functions (including membership, marketing, governance and CPD), corporate change/development (including operational/strategic audit/planning/delivery and review) and interim leadership/management services.

Don’t take our word for it.

We highlight feedback from a selection of our recent membership organisation and association specific case studies to evidence how our unique, agile and forward thinking consultancy services are makinig an impact and delivering positive/measurable member-focused outcomes.

Change Management

In 2016 the MemberWise Network transformed the relationship management function (a 14-strong team responsible for enhancing local member engagement/relationships with over 160,000 solicitors in England in Wales) at the Law Society.

We implemented a 3-tier management structure, undertook significant team member changes/recruitment, implemented a CRM focused approach and enhanced member engagement/experiences within key membership/stakeholder segments.

The project was delivered on time, to budget and will ensure the society delivers optimised member engagement at a local level now and in the future.

I placed Richard as Interim Director of Membership Relations at the Royal College of Psychiatrists in July 2014. He held this position for over a year and a half. During his placement Richard was able to be both strategic and operational in the role. He led a department of 30+ staff, conducted a formal regional review, and working with the CEO created and consulted on the College’s 3 year strategy/operational plan.

Sarah Thewlis, Managing Director, Thewlis Graham Associates Limited

Membership Scheme Development & Reviews

MemberWise Founder, Richard Gott, headed up the Membership Development function at the Royal College of General Practitioners (RCGP) for over 3 years. He was responsible for the leadership of the membership services team, member initiatives team and contact centre, and the management of CRM.

Richard was instrumental in increasing the membership by 20% in just 3 years (from 40,000 to 50,000 members), creating/delivering a segmented membership strategy/plan, member engagement plan and centralising the organisation’s approach to online and offline member contact/services. He created RCGP Plus (an initiative generating non-subscription fee income) and created commercial partnerships generating £100k+ pa.

CPD Scheme Review

The Royal Academy of Dance (RAD) recently commissioned an independent review of its newly introduced CPD scheme in order to assess the appropriateness of its structure, content, processes and the positive outcomes it was delivering to both national and international members.

The Academy looked at several potential providers but chose MemberWise because the network’s proposed approach was different. It was fresh, innovative and focused on bringing about positive action and change. They were not disappointed with their decision.

The MemberWise Network’s approach to the review was very thorough and sensitively handled, putting interviewees at ease and taking into account the confidential requirements of their work. Unique sector insight provided by the network further quality assured the recommendations.

The resulting report was targeted, insightful and comprehensive enabling the Academy to begin to develop a clear action plan to ensure the scheme is not only sustainable but that it exceeds members’ expectations in the value it delivers.

The Academy would completely recommend this service to fellow associations and membership organisations.

Melanie Murphy, Director of Marketing, Communications & Membership

Key Stakeholder Meetings / Events

Richard from MemberWise presented a thought provoking session at the first HFMA Branches Conference – bringing together all 13 of our branches.

Richard’s insight into the membership sector resonated with the audience; clearly demonstrating a deep knowledge and understanding of the issues faced by regional branches and the sector as a whole.

Richard gave a stimulating presentation containing ‘real’ examples, past experience, case studies and practical solutions.

The session really inspired the group and helped to set the tone of the rest of the day.

Kirsty Clarke, Membership Executive

Richard from MemberWise facilitated a workshop focusing on possible changes to our membership scheme. Our senior members appreciated his style of facilitation and his deep knowledge of the topic. Whilst as directors, we appreciated the supportive way Richard engaged with us and sought to understand our corporate objectives when developing the session

Rob Yeldham, Director of Strategy, Policy & Engagement

Board  Meeting/Workshop Facilitation, Team Planning & Away Days

Rich from MemberWise co-facilitated our annual staff away day. He delivered targeted content that helped us to focus clearly on our CRM journey, contextualised how membership organisations’ need to evolve in order to meet changing current/future needs and provided practical (and actionable) recommendations for the future. He also delivered a dedicated session on the creation and quality assurance of key member personas that will enable us to take an informed/structured approach to online/offline member personalisation and engagement.

Peter Connolly
Director of Corporate & Business Services

Rich from MemberWise prepared and delivered our annual Representatives’ Residential event in Belfast. The event incorporated interactive workshops that focused on the evaluation and enhancement of member engagement/member benefits, effective segmentation/personalisation and future optimisation of the organisation’s member value proposition (MVP) in Northern Ireland. We requested an energetic positive member outcome focused day and that is just what we received. Delegates were highly engaged throughout the day and all learning outcomes were fully delivered. I would highly recommend this service provided by the MemberWise Network and we look forward to working with the network in the future.

Rita Devlin
Head of Professional Development

Rich facilitated a 2-day workshop with the 19-strong IHA Board in January 2017. He led a mixture of formal and informal sessions that enabled Board Members from across the globe to share opinion/insight on key member focused activities (including professional services, national congress and membership proposition) and reach consensus on a range of topic areas. Richard spent a day preparing for the event with the IHA Senior Management team and the feedback from board members was positive. The output from the event was clear strategy focused actions (linked to core activities) that will help the organisation to increase member value, engagement and growth.

Richard  Taylor
Chief Executive

The MemberWise Network played a key role in our recent Member Engagement focused away day. Content included a session dedicated to what member engagement is, the membership lifecycle, how engagement is impact on internal/external factors, how to convert passive members into true advocates and what ‘good’ looks like from other leading UK membership organisations and associations.

Rich led the sessions that included a SWOT analysis from ‘Member X’ so as well as robust internal review the day featured current member feedback/perceptions on this critical topic.’

The society derived great value from the day and would recommend this great outreach service provided by the MemberWise Network.

Gareth Davies, Membership Development Specialist

The MemberWise Network played a key role in our recent Member Engagement focused away day. Content included a session dedicated to what member engagement is, the membership lifecycle, how engagement is impact on internal/external factors, how to convert passive members into true advocates and what ‘good’ looks like from other leading UK membership organisations and associations.

Rich led the sessions that included a SWOT analysis from ‘Member X’ so as well as robust internal review the day featured current member feedback/perceptions on this critical topic.’

The society derived great value from the day and would recommend this great outreach service provided by the MemberWise Network.

Lynn Eaton, Head of Member Communications

Richard facilitated our all-staff away day, which focussed on ECU’s move to a subscription model next year. We were grateful for the support Rich gave in developing the agenda and facilitating this important day for us.

Gemma Instrall, Engagement Manager

Member Engagement Consultancy

Richard from MemberWise conducted a member engagement optimisation project at the RCoA.

This critical work involved evaluating current engagement levels, providing practical engagement focused recommendations and scoping the required skills/competencies of a new Member Engagement Manager role.

He participated in the recruitment/selection process and is working with us to ensure a structured, robust and informed approach.

Kathryn Stillman, Director of Communications & External Affairs

Customer/Client Events

We’re always pleased that Richard plays a key role in our annual customer conference. He regularly presents on a range of practical topics including membership scheme best practice and optimising member engagement. Our customers gain a lot of insight from Richard, which is always great to see and hear.

Silverbear are a strong advocate of the Memberwise Network. Richard’s role in the membership and association sector is one of the leading key influencers and thought leaders, offering invaluable insight to the sector as a whole.

Carl Grieves, Sales Director

Richard delivered key sessions on membership scheme excellence and how to harness the web to drive membership value and growth.

He engaged the audience and delivered ‘deep dive’ practitioner led content that proved popular with delegates and enabled practical ideas, top tips and solutions. FT Solutions is pleased with the recent client conference and would recommend Richard’s service to other providers looking to engage with associations

Emma Head, Marketing Manager