This free event will provide you with the opportunity to learn the most effective strategies for using ‘digital’ to grow your member base, increase value, and develop/optimise member engagement in 2017 and beyond.
- 22nd February
- One Drummond Gate / London / 11:30am to 2:00pm
This new research summary report (delivered in partnership with ASI Europe and Research by Design) replaces our popular annual Harnessing the Web report and will provide deeper, richer and more targeted digital insight to inform future review, planning and development.
11:30 – Registration
12:00 – Lunch
12:15 – Welcome & Introductions
12:30 – Key Findings & Recommendations
13:15 – Questions & Answers
13:30 – Professional Networking
Speakers will include Membership Sector Influencer and Thought Leader, Richard Gott and Research by Design Managing Director, Heather Forrester, who will introduce, contextualise, and review key findings from this critical research (conducted with 275 membership organisations and associations).
Key topics will include: organisational performance, online member/stakeholder engagement and value, emerging digital and online social trends, CRM/CMS usage/development, online membership marketing and more.
Gordon Brewster, Performance Improvement Leader, of ASI Europe, will also share additional best-practice strategies gleaned from recent client successes.
*This event is free-of-charge but places will be allocated on a first-come first-served basis and are available only to association/membership professionals. Due to limited capacity, supplier places are restricted.