|By Guest Blogger:
Do you use video as a tool to promote your organisation?
And if you don’t, do you feel as if you ought to?
According to Cisco’s Visual Marketing Index, global consumer internet video traffic will account for 80 percent of all consumer internet traffic by 2019. The need to use video as a marketing and PR tool will only increase.
Using a video production company might be ideal, but for many professional bodies it is out of reach, especially if they want to produce a series of videos or keep their social media channels fresh with a steady stream of new content.
Producing videos on your phone means you don’t even need to invest in a video camera, and expensive editing programmes. All you need is your smartphone, a laptop or PC with free editing software such as iMovie or Windows Movie Maker, a little bit of know-how and some affordable pieces of pieces of kit.
However, producing an engaging film that conveys your message effectively is not just a case of heading out with your fully charged phone, pointing and shooting. You need to follow a few guiding principles if you want your finished films to be good enough quality to share with members and the general public.
Here are some handy filming tips:
- Get a good variety of shots – wide and close up, of both people and details. This makes your video more interesting, and makes it easier to edit.
- Put your video in context. If your video is about health professionals, make sure you film enough shots of them in clinics to demonstrate what they do. If it is to about environmentalists, film conservationists outside, in action.
- Double check your shots. Is there a dirty mug in frame? Does the sign have graffiti on it? Does your subject have a plant sticking out of her head?
- Film at the same level as your subject rather than from above (important if you are filming children or animals).
- Film sequences of shots. If you are filming an activity, a simple guide is to get a close up of a person’s hands, or the activity taking place, a close up of their face, a shot over their shoulder looking down on the action, and a wide shot.
- Provide additional interest to the shot, if you’re filming an interview. Try adding pictures, flowers or a lamp. Make sure you can see enough of what it is so people are not distracted from what your interviewee is saying by wondering what it is.
- Make sure you brand your video. Put your subjects in branded T-shirts, position your subject in front of a poster or outside your offices with the name plate in vision.
- Film moving subjects entering and leaving your frame. This enables you to create a passage of time easily and makes your final edit look far more professional.
- Keep an area clear if you are planning to float in graphics/text over the shot,
- Keep your videos short. It’s hard to maintain a viewers’ attention span, especially for a film of talking heads.
- Think about the position of your subject. Place him or her in the middle of a room, rather than against a wall. This will help give your shot some depth of field, making it more interesting.
- Wobble. Hold your camera steady as any tiny movement is exaggerated when you are filming. Find techniques, such as resting your elbows on a steady surface, holding the phone with both hands. Ideally invest in a tripod.
- Move your camera. It’s incredibly difficult to move the camera smoothly. If you want to move, use a tripod which helps you pan and tilt smoothly.
- Follow the action. Leave the camera in one position, as this will make it far easier for you to edit together different shots.
- Film against a window or bright light. Your subject will be backlit and overexposed, making them difficult to see.
- Film your subject from too far away. Staying physically closer to your subject ensures better picture quality, less digital noise and better focus.
- Film in a place with lots of background noise, particularly music.
- Assume you can fix it in the edit. Try to collect good footage from the start – it’ll make editing much easier.
|Rough House Media (www.roughhousemedia.co.uk) has developed a Smart Video course to train people to film and edit videos on their phones. These are perfect for membership bodies which want to connect with members – or even engage their help in providing content for digital marketing. We are running an open course in London on 23 May. For more information, contact us on 020 8332 6200 or firstname.lastname@example.org.|