Harnessing the Web 2016 – The Survey Summary Report
Harnessing the Web 2016 – The Survey Summary Report member12_wp
Our popular annual survey summary report (downloaded over 8,500 times) was written in partnership with leading sector market research agency and MemberWise Recognised Suppler, Research by Design, and sponsored by ASI Europe.
In 2016 357 association and membership professionals took part in our statistically significant research which provides unique insight into how the association and membership sector harnesses the web. It contains the latest sector digital trends and will prove a great asset if you wish to benchmark and/or are writing proposals/business cases for digital change/transformation. We hope you find this free report useful!
The report contains digital insight into the following key areas:
– The BIG Picture – Current and Future Goals / Challenges – Functionality of Websites – Website Expectations & Functionality – Content Management Systems (CMS) & Analytics – CRM and Integration – Email Marketing – Social Media – Response Profile – Conclusions & Recommendations