Strategy & Planning

This inspirational presentation is delivered by Rob Smith, CEO, Indigo Blue. In this presentation he outlines the need for system/process change in order to deliver on member expectations. Rob delivered this presentation at Harnessing the Web 2016. Find out more about our growing programme of conferences and events...

This inspirational presentation is delivered by James Maunder, Directtor of Information and Digital Services at the Institute of Directors (IoD). In this presentation he explains how his organisation is delivering their digital strategy and the benefits they are looking to enjoy from a smarter approach to digital. This presentaiton was delivered at Harnessing the Web [...]

In this presentation Sue Froggatt speaks on the drivers for change and the influences that will shape the long term future for membership organisations and associations. She also provides delegates with a framework to articulate thoughts/issues. This Insight was filmed at the MemberWise Network's annual membership best practice conference, Membership Excellence. Find out more - [...]

In this Insight we interview Cory Hughes, Director - Digital Experience and Strategy at Precedent. She advises that what is needed is a membership revolution and that membership bodies should think 'people first' rather than 'digital first'. She shares her top 3 online member engagement tips, provides insight on experience rather than member benefits and [...]

In this MemberWise Presentation Video  Sinead Whelan, RCGP Membership Marketing and Initiatives Manager, outlines how online engagement/segmentation can provide great value to the member and the association/membership organisation. She also outlines a step-by-step plan and outlines the opportunities that exist. View this presentation... This video was flimed at the MemberWise Harnessing the Web national conference. [...]