The MemberWise Insight Porfolio brings together practical information and advice that will help you in your role as a membership/association professional.
Topics span a wide range of functions (e.g. membership, marketing, CPD, governance and communications) and content is delivered via a number of popular channels (e.g. fact sheets, PowerPoint presentations, Insight videos). You can search via function or use the search option in the top right-hand corner. If you can’t find the information/advice you are looking for please Contact Us.
This inspirational presentation is delivered by James Roberts, Membership Experience Manager at the Royal College of General Practitioners (RCGP). James outlines the opportunities and pitfalls in changing culture to accommodate a focus on member exprience. He identifies the main challenges and outlines provides the audience with the opportunity to discuss how to prioritise their first [...]
In this Insight we interview Laura on the sector's key goal in 2016 (member engagement) and how this is being optimised at the Royal College of Phsyicians (RCP). At the start of the interview Laura was asked if an evolutionary or a revolutionary approach was required and she firmly advises that she is in 'revolution [...]
In this video Insight we interview Clare Hodgson, Professional Development Manager at the Association of Chartered Certified Accountants (ACCA). We establish if an revolutionary approach or evolutionary approach to member CPD opportunities is required and hear how the ACCA is settling into their new unifiied HQ at the Adelphi in Central London. Clare talks us [...]
Email is still one the best marketing channels around. I love the e-marketing section of the Harnessing the Web 2016 report, such useful benchmarks. Below are the statistics I think membership organisations need to take note of: Links: Download the Harnessing the Web 2016 Survey Summary Report... Visit the Optimist Consulting website... Visit the Ocean [...]
In this Insight we interview Cory Hughes, Director - Digital Experience and Strategy at Precedent. She advises that what is needed is a membership revolution and that membership bodies should think 'people first' rather than 'digital first'. She shares her top 3 online member engagement tips, provides insight on experience rather than member benefits and [...]
In this Insight we interview Gareth Davies, Member Development Specialist, Royal Society of Chemistry. Gareth introduces us to ChemNet, an online educational tool (aimed at 14 to 18 year olds) that enables the RSC to introduce new potential members to chemistry. The tool primes new potential members to both the profession and the professional body [...]
In this video Insight we interview Carl Grieves, Sales Director att leading CRM provider, Silverbear. Carl talks to us about the key challenges facing membership organisations and associations and how the network is working collaboratively to drive membership value and growth for client membership bodies. Harnessing the Web - The Future of CRM & Key [...]
Can you imagine employing someone without using or communicating a clear person specification or job/role description? So, why are our office holder/officer role descriptions so variable? We have therefore launched a suite of job/role templates. In this Insight we provide you with clear job/role description templates that your organisation can personalise in order to ensure [...]
In this MemberWise Insight interview we interview Fire Industry Association (FIA) Marketing Manager, Becky Reid, about how membership organisations and associations can get SMART with their membership marketing - via email marketing automation. Becky outlines how the FIA has adopted this new apporach to member emails and highlights a significant move away from hardcopy marketing [...]