MemberWise Insight Portfolio 2017-02-28T15:12:07+00:00

The MemberWise Insight Porfolio brings together practical information and advice that will help you in your role as a membership/association professional.

Topics span a wide range of functions (e.g. membership, marketing, CPD, governance and communications) and content is delivered via a number of popular channels (e.g. fact sheets, PowerPoint presentations, Insight videos). You can search via function or use the search option in the top right-hand corner. If you can’t find the information/advice you are looking for please Contact Us.


Driving Membership Engagement Through Targeted Marketing Communications (CIfA)

In this Video Insight we interview Amanda Forster, Standards Promotion Manager, at the Chartered Institute for Archiologists (CIfA). Amanda introduces the key membership segments of this recently Chartered professional body and outlines how the organisation is taking a more segmented/targeted approach to member communications and marketing. Amanda outlines how the Institute is maximising/optimising this activity [...]


Membership Segmentation in Action (IOP)

In this MemberWise 'Insight' Stephanie explains how the IOP segments membership information/advice by member need at all career stages. She outlines how Student members have very different needs to Fellows and communicates how the IOP works to both meet and exceed these needs/requirements. Stephanie also takes the opportunity to update the sector on how taking [...]


Adopting a multi platform segmented approach (RCGP)

In this MemberWise Presentation Video  Sinead Whelan, RCGP Membership Marketing and Initiatives Manager, outlines how online engagement/segmentation can provide great value to the member and the association/membership organisation. She also outlines a step-by-step plan and outlines the opportunities that exist. View this presentation... This video was flimed at the MemberWise Harnessing the Web national conference. [...]


Next Generation Evaluation Tool (Member Benefits)

This practical tools was created by MemberWise Founder, Richard Gott, in 2010 and has been used by a range of membership organisations and associations to evaluate member benefits against the requirements of the generations (including Silent Generation, Baby Boomers, Generation X, Generation Y and Generation Z). This resource provides: - An overview of generational requirements [...]


Print is Dead?

In this MemberWise Insight video THINK CEO, Ian McAuliffe, tells us why print is the no 1 member benefit and that 'going digital' with member publications is not likely to be the way forward. Ian takes the opportunity to introduce his publishing company's most recent communications focused membership benchmarking survey, Re:Member. Although Ian is a [...]


Marketing & Communications – Useful Links

We have compiled a short list of some great organisations/resources linked to marketing best practice: - CharityComms - Chartered Institute of Marketing - Chartered Institute of Public Relations - Digital Marketing Association - Direct Marketing Association - Professional Marketer (PM) Forum - Professional Services Marketing Group - Marketing Society Are we missing a great organisation/resource [...]


Conflict of Interest Advice & Template

This useful advice sheet and template provide best practice information linked the critical issue of conflict of interest (COI). Definition: A conflict of interest (COI) is a situation in which a person or organization is involved in multiple interests, financial interest, or otherwise, one of which could possibly corrupt the motivation of the individual or [...]


The Perfect Membership Scheme?

This popular advice sheet (now in its fourth edition) explores popular and emerging membership scheme models. It has been downloaded 3,800 times in just two years! It identifies the critical components and makes clear recommendations that will help you to create, quality assure, or change your existing membership scheme to greatly improve membership value and [...]


Data Protection Survey Summary Report (sponsored by ASI Europe)

Data protection is an important issue that membership organisations and associations need to take seriously: it poses a risk of litigation and significant reputational damage. In response the MemberWise Network has conducted a survey to gain a snap shot of current attitudes and practice within the association and membership sector, and to raise awareness of [...]