Member engagement was rated as the key association and membership sector goal (ahead of new member acquisition) for the first time in 2016. In recognition we provide a dedicated category that pulls together all related content on the MemberWise website. If you are focusing on improving member and non-member engagement we hope you find this resource useful.

We provide a range of dedicated and unique member engagement evaluation/advisory services that can help you to increase membership value and growth. Please see the Consultancy/Advisory Service section of our website for more information.

How can membership organisations offer more value?

2017-03-21T14:33:09+00:00 Tuesday, 21 March, 2017|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Rosemary Cooper-Clark, Chief Executive, C C Consulting Ltd   Many membership organisations recommend that their members undertake CPD (Continuing professional development) hours as part of their professional development.   For example, the Institute of Directors recommends 30 hours annually.  Whether it is a recommendation or a mandatory requirement, membership organisations across different sectors recognise [...]

Member Engagement Toolkit – enabling you to take a more structured approach

2017-02-28T07:40:51+00:00 Sunday, 11 December, 2016|Categories: Member Engagement|

This week the much anticipated Member Engagement Toolkit was launched by the MemberWise Network to an audience of 70 association and membership professionals at Home House London. In this article we preview this groundbreaking new (and free) practical resource. What will the toolkit enable you to do? It will enable you to take a more [...]

Get personal with your members

2016-11-18T12:31:06+00:00 Friday, 18 November, 2016|Categories: Advice & Tips, Member Engagement, MemberWise Recognised Supplier|

  By Guest Blogger: Tim Chalklen Director and Owner at Unified Solutions   As a membership organisation, you'll know better than anyone that today's members expect an online experience that's interactive, engaging and relevant to them. So by personalising each experience you'll bring members closer to you making them feel of value while building loyalty. [...]

Direct Debit UK’s most popular payment method for memberships

2016-11-09T22:04:49+00:00 Wednesday, 9 November, 2016|Categories: Advice & Tips, Member Engagement, Memberwise, MemberWise Recognised Supplier, Research|

By Guest Blogger: Nicola Anderson VP Marketing at GoCardless   Professional membership organisations have gone from strength to strength in the UK over recent years. Covering industry areas from charities to accountancy networks and everything in between, professional membership organisations help their members to network, expand their horizons and discover new opportunities in their relevant [...]

5 ways to improve your conversion rate

2016-10-18T15:23:16+00:00 Wednesday, 21 September, 2016|Categories: Advice & Tips, Member Engagement, MemberWise Recognised Supplier|

  By Guest Blogger: Nicola Anderson VP Marketing at GoCardless   No matter what you’re selling, conversion rate is one of the most important metrics for any online business. And membership organisations are no different. What exactly is conversion rate and why is it so important? Conversion rate is defined as the number of people [...]

Is Your Web Presence Engaging?

2016-10-13T06:55:49+00:00 Tuesday, 13 September, 2016|Categories: Advice & Tips, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Christine Hassall Marketing Executive Senior Internet Before we can answer this question, let’s define what ‘engaging’ means. In the web marketing world, the term ‘engagement’ refers to how your site visitors interact with and respond to your website and other online materials. Variables such as how long users are spending on your [...]

Delete – Almost 50% of Members Removed to Increase Member Engagement

2016-10-18T15:42:48+00:00 Monday, 11 July, 2016|Categories: Member Engagement, Opinion Piece|Tags: , , , |

This article was written by Guest Blogger: Beth Williams, Quality and Membership Officer London Youth Traditionally a decline in membership numbers is viewed as a problem, however at London Youth we’ve discovered the opposite to be true. For years London Youth has proudly proclaimed itself to be a network of over 400 youth clubs across [...]

Improving Member Engagement – Part 2 (Guest Blog by Loud Marketing)

2016-10-13T06:56:09+00:00 Tuesday, 15 July, 2014|Categories: Advice & Tips, Member Engagement, MemberWise Recognised Supplier|Tags: |

At the end of our previous blog entry we listed a set of tips for improving and maintaining member engagement. In this entry we look at the first three: 1. Understand the psychology behind member engagement 2. Understand the member experience and member journey 3. Define your member engagement objectives 1. Understand the psychology behind [...]

Improving Member Engagement – Part 1 (Guest Blog by Loud Marketing)

2016-10-13T06:56:09+00:00 Thursday, 19 June, 2014|Categories: Advice & Tips, Member Engagement, MemberWise Recognised Supplier|

What is member engagement? Engagement is a bit of a buzzword. It's one of those terms that people use in conversation and everyone nods approvingly. The reality is that it means different things depending on your objectives and the type of member or other audience member you are thinking of. It also depends on how [...]

Adopting Online Member Personalisation – What is it and why would membership bodies do it?

2016-10-18T15:39:21+00:00 Thursday, 17 April, 2014|Categories: Best practice sharing, Member Engagement, Message from MemberWise|Tags: |

In 2014 the key online challenge facing the membership sector is online personalisation. MemberWise Founder, Richard Gott, explores this critical and emerging challenge in part one of a three-part blog… This is a huge topic area so I will try to take a step-by-step explanation. When I refer to 'we' I am referring to membership [...]