Member Engagement Boot Camps 2017-03-03T19:19:42+00:00


Introducing our exciting new programme of Member Engagement Boot Camps. A dedicated and unique half-day course that will provide you with a structured approach to improve and enhance member engagement, value and growth.

Why attend? We outline the educational learning objectives and practical take-aways below, however your organisation can expect increased new member acquisition, improved member retention, improved member value and increased potential for sustainable long term membership growth.

The course is unique because it will take you through the critical process of defining, reviewing, planning, delivering and optimising member engagagement in a structured, robust and informed manner.

Learning Outcomes

1) Establish core member engagement & member value fundamentals
2) Explore member engagement & positive member outputs/outcomes

3) Understand how to conduct a structured Member Engagement Review
4) Learn how to conduct Member Engagement Touchpoint (MET) analysis
5) Understand how to measure/report on member engagement activity
6) Be able to create a structured Member Engagement Plan/Strategy


08:30 – Welcome Refreshments & Introductions
09:00 – Learning Outcomes 1 & 2
10:00 – Learning Outcomes 3 & 4
10:45 – Refreshment Break
11:00 – Learning Outcomes 5 & 6
12:00 – Member Engagement Case Study (Law Society/WAGGGS)
12:30 – Lunch & Professional Networking
13:30 – Close



We introduce our expert trainers, Richard Gott and Heather Forrester, experts within the domain of member engagement and co-authors of the popular Member Engagement Toolkit (2017).

Heather Forrester
Heather ForresterResearcher and Managing Director, Research by Design
Heather has over 21 years of experience using market research to provide clients in the membership sector with actionable business insights. She is a member of the Market Research Society and Managing Director of the UK’s leading market research agency in the UK for membership organisations – Research by Design.
Richard Gott
Richard GottMembership Expert
Richard has over 15 years’ leadership experience in the membership sector and is a member engagement specialist. He has worked with high profile organisations including the Royal College of General Practitioners, College of Optometrists, British Dental Association, Royal College of Anaesthetists, Law Society and the Royal College of Psychiatrists.
Kerrie Fuller
Kerrie FullerHead of Membership Development, World Association of Girl Guides and Girl Scouts
Kerrie is the Head of Membership at WAGGGS and has a strong background within the membership and association sector. Kerrie has worked for organisations including the Law Society and the Royal Airforce Museum. In 2016 Kerrie championed a segmented approach to member engagement at the Law Society and she will share her insight, knowledge and experience during this Boot Camp.
FACT: 95% of delegates return to the office and change at least one membership focused activity.


The Board Room, Home House, 20 Portman Square, London, W1H 6LW


– Thursday 30th March 2017 (8:30am to 1:30pm) SOLD OUT
– Thursday 4th May 2017 (8:30am to 1:30pm)

Registration Information

Please express an interest by clicking the link below. Places are available at £190 (excluding VAT) per membership/association professional. If you have any questions or queries please Contact Us.