In this MemberWise Presentation Video Sinead Whelan, RCGP Membership Marketing and Initiatives Manager, outlines how online engagement/segmentation can provide great value to the member and the association/membership organisation. She also outlines a step-by-step plan and outlines the opportunities that exist.
This video was flimed at the MemberWise Harnessing the Web national conference. Find out more at harnessingtheweb.com