Digital Transformation Insight – The AOP Digital Transformation Story 2016-10-28T16:13:50+00:00

Project Description

Vicky and Wendy introduce the recent AOP ‘Rebrand Journey’, revisit the relaunch of their popular new look journal (specifically exploring why invest and change a top rated member benefit) and investigate how the AOP completely transformed its digital presence (condensing three platforms into one).

This presentation was delivered at the Membership and Association Sector’s Annual Membership Best Practice Conference, Membership Excellence. Find out more – membershipexcellence.com