In this Video Insight we interview Amanda Forster, Standards Promotion Manager, at the Chartered Institute for Archiologists (CIfA).
Amanda introduces the key membership segments of this recently Chartered professional body and outlines how the organisation is taking a more segmented/targeted approach to member communications and marketing.
Amanda outlines how the Institute is maximising/optimising this activity through a multi-channel approach that has harnessed Chartered status and incorporated a rebrand that is challenging perceptions and communicating positive member-focused messages.
This Video Insight was brought to you by the MemberWise Network, the leading free to join professional network for association and membership professionals – memberwise.org.uk
This interview was recorded at Membership Excellence 2015, a conference dedicated to promoting membership related best practice.
For further information about Membership Excellence 2016 please visit: