In this video Insight we interview Carl Grieves, Sales Director att leading CRM provider, Silverbear. Carl talks to us about the key challenges facing membership organisations and associations and how the network is working collaboratively to drive membership value and growth for client membership bodies.
Carl highlights the top 3 challenges, his top 3 tips to effectively harness the web in order to maximise new member acquisition and existing member retention, and he also takes the opportunity to highlight the need to keep up with new online functionality that members may expect. E.g. facilitating subscription payments via Apple Pay.
In 2015 the MemberWise Network partnered with Silverbear and the Youth Hostel Association (YHA) to deliver a digital transformation focused seminar at Harnessing the Web 2016 (out annual national web conference).
Carl introduces the digital developments this organisation has undergone in order to move the organisation from a traditional membership focused entity into a much more commercially driven member focused organisation.
You can find out more about our forthcoming web focused conferences here