Harnessing the Web Research Summary Report (2015) 2016-10-13T06:56:19+00:00

Project Description

In late 2014 we conducted a survey (for the third consecutive year) of 229 membership organisations and associations to establish current and desired future usage of the web to drive membership value and grow.

The full survey summary report (sponsored by ASI Europe) is now available to download and a ‘handy’ infographic (designed by MemberWise Recognised Supplier, Ocean Design) featuring key survey results features below.

“The membership sector is on a major journey to increase and enhance online personalisation, engagement, value, revenue streams, and growth. This report shows that we have some way to go before we reach our destination.”

On behalf of the network I would like to thank Research by Design for conducting this important piece of annual sector research.

Richard Gott,
Founder, MemberWise Network

Download the full report online…
Download Info Graphic in PDF format…

Harnessing the Web 2015 Info Graphic cropped