In this MemberWise ‘Insight’ Stephanie explains how the IOP segments membership information/advice by member need at all career stages.
She outlines how Student members have very different needs to Fellows and communicates how the IOP works to both meet and exceed these needs/requirements. Stephanie also takes the opportunity to update the sector on how taking membership upgrades online can make a real difference and that interactive PDF submission can at least be a ‘half way house’.
Stephanie’s Top Tip – Actively listen to your members and go way beyond membership surveys.
This interview was filmed at our popular Membership Excellence conference. Find out more…