This inspirational presentation was delivered by Nicola Emmerson, Director of Membership and Professinoal Affairs, Royal Statistical Society and Abby Wright-Parkes, Consultant, Optimist Consulting.

Nicola and Abby outline how the RSS developed a challenging message campaign and identify the key success factors for a successful campaign. They also provide viewers with practical tips for your next member communications campaign.

This presentation was delivered at the Association and Membership Sector’s Annual Membership Best Practice Conference, Membership Excellence – Find out more – membershipexcellence.com