This presentation is delivered by Ian Eckert, Managing Director (Audience Development) at Abacus e-Media (MEMX 2016 Official Sponsor).

This inspirational presentation provides an overview of the process of enhancing member engagement and delivering targeted content/member benefits. Ian outlines the importance of having the right tools/platforms in place and the internal process re-engineering to ensure membership success.

This presentation was delivered at the Association and Membership Sector’s Annual Membership Best Practice Conference, Membership Excellence – Find out more – membershipexcellence.com