In this Insight we interview Cory Hughes, Director – Digital Experience and Strategy at Precedent. She advises that what is needed is a membership revolution and that membership bodies should think ‘people first’ rather than ‘digital first’.
She shares her top 3 online member engagement tips, provides insight on experience rather than member benefits and cites innovative new ways to engage. Cory advocates a cross-departmental approach and outlines how she heard about the MemberWise Network.
Cory was a speaker at our national conference, Membership Excellence 2016 – Find out more about our next conference…