The Journey to CRM Implementation

In this MemberWise Insight we interview Investor Relations Society (IRS) Head of Membership and Marketing, Robert Dann, to find out more about his recent membership database/CRM implementation journey.

Robert provides us with his top tips on searching for the right membership database (CRM). He outlines the reasons why his organisation decided to make the change, the benefits it has provided and the pitfalls to watch out for if you are considering a similar journey to CRM implementation in the future.

Robert outlines how the MemberWise Network played a key role in ensuring his search was made with perfect knowledge of the key providers operating in the membership sector. He also outlines how our annual national web focused conference, Harnessing the Web, has provided him with further information, advice and knowledge.

This interview was filmed at our popular annual web conference, Harnessing the Web. Find out more about our latest conferences and events…