This member engagement and retention focused keynote was led by Ben Harwood, Digital Marketing Manager (Social and Engagement) at the National Trust – the second largest membership body in the UK that recruits a new member every minute during the Summer months! This video will deliver the following educational learning outcomes: – Establish how the [...]
14 Tricks to Treat Your Members in 2018 (THINK)
Richard Gott2018-06-24T16:09:41+01:00This digital focused keynote is presented by Deputy Manging Director, Jackie Scully, from THINK. Jackie communicates 14 great ways to engage your members online in 2018. This presentation was filmed at Digital Excellence 2017. Find out about our growing programme of conferences and events - memberwise.org.uk/main-events/
How Member Recognistion can be led by Members via Online Social Media (Royal Society of Chemistry)
Richard Gott2018-06-24T16:00:40+01:00This Digital Excellence Keynoet is delivered by Gareth Davies (Membership Development and Recruitment Specialist) and Sheena Elliott (Manager - Member Services) and explores online social media success (linked to member recognition) This great Digital Excellence themed keynote video delivers the following educational learning outcomes: – Learn how to plan and deliver a social media campaign [...]
The Data-Driven Member Portal (Law Society of Scotland)
Richard Gott2017-04-16T13:51:22+01:00This inspirational presentation is delivered by Joyti Hull-jurkovic, Director (Zengage) and Justin Henderson, IT Projects and Database Manager at The Law Society of Scotland. In this inspirational presentation the speakers introduce the impact of their new portal that is making great use of member data to provide a more personalised and engaging online member experience. [...]
The Elephant in the Room – Member Engagement
Richard Gott2017-04-16T13:44:44+01:00This inspirational presentation was delivered by Richard Gott (MemberWise Chair), Heather Forrester (Managing Director at Research by Design) and Kerrie Fuller (Member Engagement Lead at the Law Society/World Association of Girl Guides and Girl Scouts (WAGGGS). In this groundbreaking presentation the speakers provide an overview of enabling effective member engagement, defining it, measuring it and [...]
Zero to 60,000 members in just one year (Hiive)
Richard Gott2017-04-16T13:29:25+01:00This inspirational presentation was delivered by Ciaran Burke, Editor at Hiive. He presents how his organisation has gone from zero to 60,000 members in a just one year. Ciaran presented this session at Harnessing the Web 2016. Find out more about of growing programme of conferences and events...
Member Engagement at the Association of Accounting Technicians (AAT)
Richard Gott2017-02-26T21:16:40+00:00In this video we interview Paul James, Membership Engagement Manager at the Association of Accounting Technicians (AAT) - a professional association representing over 130,000 members. Paul explains why he believes an accelerated approach to membership evolution is required (as apposed to a membership revolution!) and updates us on member engagement focused developments at the AAT. [...]
Member Engagement Toolkit – enabling you to take a more structured approach
Richard Gott2016-12-11T16:41:08+00:00In December the much anticipated Member Engagement Toolkit was launched by the MemberWise Network to an audience of 70 association and membership professionals at Home House London. In this article we preview this groundbreaking new (and free) practical resource. What will the toolkit enable you to do? It will enable you to take a more [...]
The Drivers of Change from Richard Gott on Vimeo.
MemberWise Insight – The Drivers of Change (Sue Froggatt)
Richard Gott2016-10-28T16:37:27+01:00In this presentation Sue Froggatt speaks on the drivers for change and the influences that will shape the long term future for membership organisations and associations. She also provides delegates with a framework to articulate thoughts/issues. This Insight was filmed at the MemberWise Network's annual membership best practice conference, Membership Excellence. Find out more - [...]
MemberWise Insight – Rocket Powering Member Recruitment – The BMA Story
Richard Gott2016-10-28T16:30:12+01:00This great presentation is delivered by Richard Sheret, Head of Commercial at the British Medical Association (BMA). Richard outlines how the BMA moved from a marketing led approach to a more sales-driven approach. This critical work required the building of an effective membership sales function and Richard outlines the process. He also takes the opportunity [...]