Harnessing the Web 2016 – The Report – My Key Take Away

2016-10-31T13:47:07+00:00 Monday, 2 May, 2016|Categories: Advice & Tips, Best practice sharing, Publication/ Review|Tags: , |

How are associations harnessing the web? What are the sector's key digital goals and challenges? This year we may have reached a tipping point and perhaps it is time to stop sleepwalking... This year 357 association and membership professionals took part in our statistically significant research which provides unique insight into how the association and [...]

We are all responsible for our own behaviour

2016-10-13T06:55:54+00:00 Sunday, 14 February, 2016|Categories: MemberWise Recognised Supplier, Opinion Piece, Publication/ Review|Tags: , , , |

Author: Susie Kay, MD of The Professionalism Group and a MemberWise Ambassador. Choosing a consultant from the sector makes a lot of sense. In a recent article The Guardian printed a lurid piece in their Voluntary Sector Network, as part of their ‘Confessions of a charity professional’ series, supposedly written by an individual who told [...]

Better together? or Having a Snooze?

2017-01-30T11:52:48+00:00 Monday, 14 July, 2014|Categories: Publication/ Review|Tags: |

Current ‘odds’ are in favour of Scotland staying as a part of the UK following the Scottish Referendum on 18 September, but what if it swings the other way? The government has been criticised for ‘sleep-walking’ over recent months, however is your association or membership organisation also having a bit of a snooze? Health Warning [...]

Membership Renewals – Our Top 10 Tips…

2016-10-13T06:56:09+00:00 Friday, 4 July, 2014|Categories: Advice & Tips, Best practice sharing, Publication/ Review|Tags: , , |

I calculate that it costs membership bodies 8 times more (in terms of time, effort and budget) to recruit a new member than to retain an existing member. Although new member recruitment is important we need to remember that effective member retention techniques should not be forgotten. The above calculation has inspired this blog and [...]