The digital landscape has shifted massively over the past 12 months, and in ways that we hadn’t expected. The impact of Covid-19 has affected all businesses across the globe, but more importantly, customer behaviours have changed along with it. For membership organisations, it’s been a tough year. Not known for being the most agile [...]
At the beginning of 2020, we’d never have predicted the total overhaul of working and living that the year has delivered and no sector or lifestyle has been left unturned, which is why now, more than ever, digital marketing trends and online presence have never been more important. Digital connections and virtual meetings have [...]
The digital landscape has shifted massively over the last few years, and technical capabilities and member expectations have changed just as rapidly. For membership organisations, meeting these expectations means investing in new technologies to service members better. As many membership organisations look for ways to cut costs, generate new members and find efficiencies within [...]
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital As social distancing and working from home extends, digital interaction becomes more and more important. Now that we have a few weeks of working from home and there are a vast amount of out there and great tools to help us, we need to make sure [...]
In the lead up to this year’s national membership focused digital conference, Digital Excellence 2019, we interview a selection of Digital Leaders who have achieved ground breaking online member focused results and will share their inspirational online success stories. Digital Leaders represent leading membership bodies including The National Trust, NAHT, RIBA, Royal Pharmaceutical Society, [...]
Author: Kristina Preston, Senior Consultant, TPP Education & Training, at TPP Recruitment, the charity recruitment specialists. Sourcing candidates from outside the sector The big story in the membership sector over the last few years has been the rise of digital and how organisations have had to evolve to meet their members’ changing expectations. Members want [...]
Author: Sari Inger Bouvet, Senior Marketing Associate at Direct Approach Design & Marketing Creative design agencies vary widely in size and scope and cater for different kinds of companies and their customers – and this is key for membership managers to understand especially when looking to appoint and work with an agency to retain and [...]
Author: Luke Ashby, Digital Consultant at Electoral Reform Services (ERS) Digital by default is the UK Government’s 18-point design service standard, which is moving government transactional services online, wherever possible. This concept is not restricted to central and local government. Most, if not all, organisations will be aware of channel shift, and of the benefits [...]
Author: Rob Barr is Divisional Director for Access’ Not-For-Profit (NFP) division, with responsibility for 1,000 customers and the NFP product roadmap. Rob has many years’ experience in the NFP sector and is passionate about ensuring that Access software remains relevant and adds value to the organisations it serves. 3 key elements of a successful digital [...]
The ‘mobile web’ advances deeper into our lives and over the past 12 months this trend has continued. Are associations and membership organisations ready for this rapid shift in the way members wish to access mobile content? Last year the jury was out, so what about this year? Before we dive into this article it [...]
