6 Steps to Improving Your Members’ Online Experience – Part 1

2021-01-12T12:53:44+00:00Monday, 11 May, 2020|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|Tags: |

With the latest lockdown measures due to Covid-19, you may have seen an increase in visits to your website? At times like this, it’s even more vital that your members can find the information they need. Emotions could be fragile and you don’t want to add to their anxiety. Many organisations have set up [...]

We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 2

2021-06-11T13:55:03+01:00Thursday, 28 March, 2019|Categories: Member Engagement & Retention, Member Value, Membership Strategy, Opinion Piece|Tags: , , , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 1

2021-06-11T13:55:01+01:00Wednesday, 13 March, 2019|Categories: Member Engagement & Retention, Member Value, Membership Strategy, Opinion Piece|Tags: , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

Utilising data and technology to drive the member experience

2020-10-29T09:28:35+00:00Tuesday, 1 March, 2016|Categories: Member Data, MemberWise Recognised Supplier|Tags: , |

Author: Shannon Dority, Marketing Executive Abacus eMedia. Providing a valuable and engaging member experience remains a top priority for all membership organisations and associations, but there is no doubt the disruption caused by the growth in digital technology has presented a challenge in delivering this effectively. A common trend we have seen with our member [...]

Member Experience Engineering: A ‘game changer’ concept you need to be aware of!

2020-02-19T10:20:04+00:00Sunday, 7 December, 2014|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|Tags: |

During challenging times it is important for us to optimise member engagement to enable enhanced member value, existing member retention and growth particularly when it costs us 8 x more to recruit a new member than retain an existing member. In this short blog article Sector Thought-Leader and consultant, Sue Froggatt, introduces us to a [...]

Improving Member Engagement Part 2

2020-02-19T10:20:50+00:00Tuesday, 15 July, 2014|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|Tags: |

At the end of our previous blog entry we listed a set of tips for improving and maintaining member engagement. In this entry we look at the first three: 1. Understand the psychology behind member engagement 2. Understand the member experience and member journey 3. Define your member engagement objectives 1. Understand the psychology behind [...]

Creating and Retaining An Engaged Membership: It’s Personal

2020-02-19T10:22:00+00:00Thursday, 27 March, 2014|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|Tags: , |

Members join organisations for a variety of reasons.  Educated, proactive membership organisations understand this and are able to identify the different, distinct membership journeys that are available to their members (be they individuals and/or organisations). The easiest way to identify and manage these journeys is through the use of a proactive and sophisticated membership management [...]

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