Learning your way into a new future: A guide on why and how to create a digital learning platform that increases member value. Covid 19 has triggered a wave of fast and significant change in all aspects of our lives. It has also created a search for new knowledge as we learn new ways [...]
Until the end of February ,Member Engagement was the Membership and Association Sector’s key goal for 2020 (and had been so since 2016). In less than a month that shifted to Member Value*. Our work environment has changed beyond all recognition. Many staff have been furloughed and things are very uncertain; but the show [...]
Over the past decade I have seen a wide range of membership bodies move away from the traditional ‘one size fits all’ membership offering to a more tiered membership offering. To be clear I am not talking about a categorized (Associate, Member or Fellow) or a more personalised approach, but different tiers linked to [...]
By Guest Blogger: Emma Burley, Marketing Director CJ Association Management For the first time since 2016, member value has outranked member engagement as the sector’s main goal/challenge (prior to 2016 it was new member acquisition). It has taken a global pandemic for this shift to occur. Now is the time to go the extra [...]
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]
Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network The MemberWise Network is focusing on the critical topic of enabling membership organisations and associations to offer improved member value. In this article (2 of 7) I introduce the concept of Member Lifetime Value (MLV) and how it can be used to calculate [...]
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds truly align to your organisation’s purpose? We certainly did. At CIPD we’ve developed an index that measures how our brand [...]
Author: Beth Williams, Quality and Membership Officer at London Youth Traditionally a decline in membership numbers is viewed as a problem, however at London Youth we’ve discovered the opposite to be true. For years London Youth has proudly proclaimed itself to be a network of over 400 youth clubs across London, however this figure hadn’t [...]
As social media matures and finds an acceptable place in our everyday lives, I am struck by the number of Membership Associations that are not using social media, whatever the platform, effectively. I am not alone – 50% of the respondents to the Harnessing The Web 2015 survey rated their organisation’s social media presence as [...]
