10 tips for dealing with negativity on social media

2017-10-17T13:48:18+00:00 Monday, 30 November, 2015|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier, MemberWise seminar|Tags: , |

I was delighted to sponsor and chair the recent MemberWise ‘Lunch and Learn’ focusing on negativity on social media. It was a full house at the Association of Optometrists (AOP), who kindly hosted the event. Over 50 delegates registered to listen to the fantastic speakers: Ruth Richards, Head of Marketing and Communications at Mind, the [...]

Engaging members in 140 characters or less

2017-10-17T13:47:35+00:00 Friday, 6 November, 2015|Categories: Best practice sharing|Tags: , , |

As social media matures and finds an acceptable place in our everyday lives, I am struck by the number of Membership Associations that are not using social media, whatever the platform, effectively. I am not alone – 50% of the respondents to the Harnessing The Web 2015 survey rated their organisation’s social media presence as [...]

5 essential tools for social media management

2017-10-17T13:47:25+00:00 Friday, 30 October, 2015|Categories: Advice & Tips, MemberWise Recognised Supplier|Tags: , |

MemberWise is all about digital in November. With the Harnessing the Web conference at the start of the month and a free Lunch & Learn on ‘Dealing with negativity on social media’ on the 19th, I thought I’d share my favourite social media management tools. Feedly Content is King but having the right content tools [...]

Managing regional social media accounts: is it worth it?

2017-10-17T13:46:44+00:00 Friday, 23 October, 2015|Categories: Best practice sharing|Tags: , |

Author: Rob Yeldham, Director of Strategy, Policy & Engagement at The Chartered Society of Physiotherapy (CSP). Social media provides membership bodies with a great way to have two way conversations with our members. It can be harnessed for campaigning, fundraising or advice sharing. However, for associations with regional structures the medium poses some interesting challenges. [...]

How do CEOs use social media in the Association world (Network Views)

2017-10-17T13:46:33+00:00 Wednesday, 21 October, 2015|Categories: Best practice sharing, Opinion Piece|Tags: , , , |

The MemberWise Network is introducing a new monthly feature called Network Views - an opinion piece on a set monthly theme. The purpose of this new feature is to give a voice to the thought leaders of the membership and association sector and acknowledge and celebrate their wealth of knowledge and experience. The theme for [...]

Step by step guide for creating a successful media strategy

2017-10-17T13:46:12+00:00 Friday, 16 October, 2015|Categories: Advice & Tips, MemberWise Recognised Supplier, MemberWise seminar|Tags: , , , |

MemberWise seminars are free events for association and membership professionals: they offer practical information, targeted learning and networking opportunities; and are linked to the core capabilities of leading sector providers and  interest of membership organisations who take on a role of a host. In the 1st week of October a MemberWise seminar took place at [...]

Six ideas for Associations on getting more from LinkedIn groups

2017-10-17T13:45:59+00:00 Thursday, 15 October, 2015|Categories: Best practice sharing|Tags: , |

  Author:  John Scarrott, Membership Director of the Design Business Association. LinkedIn holds real potential for Associations. In theory it is a ready made tool for them to stake their claim to be the real and genuine owners of the notion of community and create the kind of interactions between people that reflect this. So [...]

MemberWise seminar: Small membership organisations can have a big voice too

2017-10-17T13:45:21+00:00 Sunday, 27 September, 2015|Categories: MemberWise Recognised Supplier, MemberWise seminar|Tags: , , , |

The MemberWise Network aims to provide association and membership professionals with practical information and advice and networking opportunities. One way this is being achieved is through MemberWise seminars. These free events enable targeted learning and insight and are linked to the core capabilities of leading sector providers and  interest of membership organisations who can take [...]

How Tweetwall.com helped MemberWise reach 653,990 Twitter users!

2017-10-17T13:40:20+00:00 Friday, 31 October, 2014|Categories: MemberWise conference, MemberWise Recognised Supplier|Tags: , |

As you are probably aware, Harnessing the Web, the MemberWise conference dedicated to everything online, took place on 7 October in London. Richard, the founder of the network, asked me to help out by Tweeting for @MemberWise during the conference as naturally he’d be busy running the event. Twitter Walls When discussing how to increase [...]

2014 – The Year Associations Improved ‘Online Social’!

2017-10-17T13:40:44+00:00 Tuesday, 14 October, 2014|Categories: MemberWise conference, Message from MemberWise, Research, Survey|Tags: , |

In this article we revisit the pace at which associations and membership organisations are adopting/integrating online social media and establish if it can enhance online member value and engagement. In 2013 the most popular online social media platform (based on usage) was Facebook with 72% of organisations having a presence. This was followed closely by [...]