As a membership organisation you are constantly striving to increase value for your members. You want to grow your membership base as well as retaining the members you already have, so you can keep on offering a deep and rich source of benefit to everyone involved. Achieving these goals requires an in-depth understanding of [...]
1. Please can you tell us a bit about your current role at Microsoft? I work with the state of Switzerland for Microsoft. This includes various things from licensing, technology advice, security briefings to Artificial Intelligence. The role of Account Technology Strategist is one of the broadest roles in Microsoft. I like to say [...]
Embarking on a website rebuild or redesign journey is an exciting prospect. It's like renovating your digital home, breathing new life into your online presence and potentially unlocking a higher level of engagement and conversion. But before the bulldozers of code and creativity arrive, a crucial step lies ahead: crafting a clear and informative [...]
As we step into 2024, communication and marketing directors in membership organisations are navigating a landscape marked by rapid technological advancements and evolving member expectations. So mastering the art of personalised communication and leveraging the power of videography are not just options but necessities. We delve into the key challenges membership organisations and association [...]
High-quality content is essential for a successful membership organisation. It's what sets you apart, connects you to your members and helps you build a loyal following. When you create high-quality content, you're not just providing value, you’re saying “We’re like you, we’re working for you and we’re in this together’. You're giving them something [...]
If your members can’t see that they are getting value from their subscription fee, they will quickly lose interest. That’s why continuing education is arguably the most important part of any association’s offering. A strong training and education program gives members the opportunity to learn valuable skills and knowledge in a consistent and standardised [...]
In the UK, Millennials and Generation Z now make up most of the workforce. Membership organisations need to attract these demographics to ensure long term sustainability. But that’s easier said than done. The expectations of traditional audiences are very different from generations brought up or born in the digital age. Understand Your Audience The [...]
Understanding your members is essential. Knowing why they choose to join and renew, what they value, what challenges they face and support they may require, and how they would like to see their organisation progress and improve can lead to better levels of member engagement, satisfaction, and improved retention rates. This insight can be [...]
It’s a new year, and a great time to assess your membership recruitment strategies, and the role of your marketing function in growing AND retaining your members. It is crucial for association leaders to be proactive in understanding and harnessing emerging and strengthening trends to effectively recruit and engage with a shifting membership base. [...]
We have just said farewell to another busy year for our network. Amongst an array of fantastic learning events we continued to support workforce development through our exclusive service, MemberWise Jobs. Continued growth and activity across the sector has driven a strong need to strengthen and develop teams with people who have sector expertise [...]
