Advice & Tips offered by membership/association professionals and commercial providers.

Re-evaluating membership organisations: what it means to be a member

2019-08-21T10:41:34+01:00Wednesday, 21 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Alex Marks Fish Content Agency ‘Sense of community is a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members’ needs will be met through their commitment to be together.’ David McMillan and David Chavis, social psychologists We [...]

The Pros and Cons of a Membership App

2019-08-20T14:58:18+01:00Tuesday, 20 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Tom Walters, Principal Consultant Cantarus According to the 2019 Digital Excellence survey summary report, and a panel discussion at at the most recent Digital Excellence conference, member engagement is the number one goal for membership organisations. Why should you be considering an app for your membership organisation? A whopping third of UK [...]

Want content that really connects with members? First off, you need to fire Will…

2019-08-19T09:33:30+01:00Monday, 19 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Emma Nicolson, Director Mulberry Advertising We are told time and again that content is king in all areas of membership marketing. The trouble is we often get bogged down in re-phrasing what we’ve said again and again, without really looking at how to keep things as short, sweet and direct as possible. [...]

Stop the Vanity insanity! How to select KPIs for your digital analytics reporting

2019-08-16T11:28:23+01:00Friday, 16 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Rachel Mitchell, Director Your Favourite Story “So, how’s the new website doing? Can I get the latest report?” It’s a reasonable question to ask a Marketing Analytics team, right? So why has it given me a sinking feeling over the years? Well, that feeling means I’ve failed. Oh, I can update the [...]

Digital Excellence 2019 is only for Techies? Wrong! We explain why…

2019-08-15T09:30:28+01:00Thursday, 15 August, 2019|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise conference|

By Kerrie Fuller Associate Director of Engagement MemberWise Network One of the most common myths about digital transformation focused conferences is that they are only for techies and IT focused staff. Our digital focused conference, Digital Excellence 2019, will be of interest to all member facing staff (techie or not!) and we explain why….. Firstly, [...]

The forces that are changing the shape of membership

2019-08-14T10:00:47+01:00Wednesday, 14 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Alex Marks Fish Content Agency   Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. So said a teen icon back in the 1980s, when your PC had 128kb of RAM, and most mobile phones needed a car battery for power. How [...]

The Growing Need for Mentoring by Professional Associations

2019-08-14T09:32:07+01:00Tuesday, 13 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ryan Ward Insala   Professional associations facilitate networking for their members regularly. However, networking cannot always be quantified, and associations need a palpable asset to offer their members. A great benefit to add to professional associations is a formal mentoring programme. Mentoring programmes are a leading way for professional associations to verify [...]

Flexible Working within Membership Bodies – Time for a Re-boot?

2019-08-12T09:49:31+01:00Monday, 12 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Jenny King, Managing Director Iroko Consulting   Traditionally flexible working tended to be either part time or variable start times. 9 in 10 people in the UK now want to work flexibly according to recent research. Demand spans both gender and generations driven by a variety of personal reasons. 54% of UK workers [...]

Private Members’ Clubs: What can we learn from them?

2019-08-08T09:14:11+01:00Thursday, 8 August, 2019|Categories: Advice & Tips, Best practice sharing, Memberwise|

By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Private Members' Clubs. Private Members’ Clubs are unique in that the concept of a ‘private club’ is an old one (the oldest dates from 1693) and [...]

3 Tips For Increasing Non-Subscription Revenues Through eLearning Sponsorship

2019-07-31T09:12:57+01:00Wednesday, 31 July, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn According to Memberwise Research, increasing non-subscription revenues is the seventh most crucial goal for UK associations & membership bodies. Non-subscription revenues have the potential to de-risk subscription revenues, which many membership bodies heavily rely upon, according to Memberwise. Speaking about different revenue channels, it [...]