Advice & Tips offered by membership/association professionals and commercial providers.

Membership Data – the key to unlocking better member engagement

2018-04-21T11:33:34+00:00 Monday, 23 April, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: Amanda Woollaston, Head of Marketing Latcham Direct Attracting potential new members, retaining existing ones and engaging with individuals, at whatever stage they find themselves within the membership lifecycle, is a perennial issue for membership organisations. All membership organisations want to get better at member engagement and through careful planning, working with [...]

Rabbit holes and deadlines

2018-04-19T15:58:54+00:00 Thursday, 19 April, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise conference|

  By Susie Kay MemberWise Ambassador (Governance) The Professionalism Group   Working with several new clients over the last couple of months has reminded me of an issue I tend to go on about at length.  How long will an organisation put up with its known internal difficulties before it comes to the conclusion that [...]

How to collaborate effectively

2018-04-13T13:53:48+00:00 Friday, 13 April, 2018|Categories: Advice & Tips, Best practice sharing, Invitation, MemberWise conference|

By Darryl Howes Guest Speaker Membership Excellence 2018 (#MEMX2018) Membership organisation practice often requires close collaboration with others to share ideas, resources and costs. In this second blog, Darryl Howes MSc sets out some tips from the science of influence and persuasion to help ease the path to co-operation. When we need to work with [...]

MEMX2018: Networking Value in a Nutshell – the Governance Surgery

2018-03-29T11:33:16+00:00 Thursday, 29 March, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise conference|

  By Susie Kay MemberWise Ambassador (Governance) The Professionalism Group   With only a few weeks to go before this year’s Membership Excellence 2018 conference (http://membershipexcellence.com), this is probably the best time to talk about the value of networking.  But what is that value and where is its relevance to the issues surrounding governance for [...]

Member Value – Understand what matters to your members – not what you think matters to them!

2018-03-27T15:09:54+00:00 Tuesday, 27 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Jenny Parsons, COO ProTech   According to  membership professionals  surveyed for the MemberWise Digital Excellence (2017/18) - The Report , the perception of member value has not kept pace with rising membership levels and member engagement. This is a serious issue for membership organisations and associations, especially as 2025 approaches. 2025 is [...]

Why do people want to belong?

2018-03-27T16:37:46+00:00 Tuesday, 27 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise conference|

By Darryl Howes Guest Speaker Membership Excellence 2018 (#MEMX2018) Groups are part of what makes us human. Research has suggested they are an important source of self-esteem and also provide a sense of social identity. In this article, I’ll examine three aspects of group membership highlighted by social science and what these mean for the [...]

5 Practical Steps to make sure you don’t become the next headline story

2018-03-27T18:53:18+00:00 Monday, 12 March, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|Tags: , |

  Author: Susie Kay Organisation: The Professionalism Group Role: Governance Ambassador     As a member of the Institute of Directors, it has been painful to watch the unfolding story of their governance problems being played out in public over the past week.  The daily revelations of claim and counter-claim, suspensions and resignations, demonstrate once [...]

Collective licensing for membership organisations: what’s it all about and why should you care?

2018-03-08T08:03:53+00:00 Thursday, 8 March, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Anji Clarke, Contracts and Copyright Consultant i-Publishing Consultants Collective licensing enables you to earn money from copying and digital sharing of your content in businesses and institutions (educational, public sector, charities, etc). It would be difficult to license these situations individually - the cost of administration would outweigh any income. Economies of scale [...]

Ever wondered what your members are really thinking? Quantifying the CIPD Brand

2018-03-27T14:13:19+00:00 Tuesday, 6 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds truly align to your organisation’s purpose? We certainly did. At CIPD we’ve developed an index that measures how our brand [...]

Member Engagement – Personalisation is the Key

2018-02-27T10:00:45+00:00 Tuesday, 27 February, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Jenny Parsons, COO ProTech   Wouldn’t it be great if increasing member engagement had dropped off the outstanding priority list for Not for Profit (NFP), Membership or Association organisations? Why? Because it would mean that the sector had ‘cracked’ one of the biggest challenges it faces. Sadly, the sector is not there [...]