Advice & Tips offered by membership/association professionals and commercial providers.

100% (Plastic Free) compostable magazine wrapper for the National Trust

2018-10-17T08:00:39+00:00Wednesday, 17 October, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

We asked Graham Prichard to give us some insight into why the National Trust required a greener approach and how Advanced Direct Mail had been instrumental in making the changes from traditional poly wrapping on their mailings to a 100% compostable magazine wrapper… ADM has helped the National Trust for over 9 years now.  Working [...]

Are you putting payments at the heart of your membership experience?

2018-10-11T20:56:04+00:00Thursday, 11 October, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Jonathan Greenland Account Executive at GoCardless   We surveyed 500 millennial organisation members about their preferences on payment methods, billing cycles, security and more. Does your ability to take payments effectively affect revenue? Chances are, you’ll agree that it does. It’s straightforward enough to recognise that if your membership organisation struggles to [...]

Some members don’t want to be more engaged

2018-09-28T09:21:37+00:00Friday, 28 September, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Emma Thompson, Director Ashridge Communications   Retention and renewal: it’s all about engagement, isn’t it?  There have been plenty of studies - by membership bodies tracking their data, and by sector suppliers evidencing the requirement for their products - to show that the more engaged members are, the more likely they are [...]

Modernisation across the generational gap

2018-09-27T09:52:36+00:00Thursday, 27 September, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Matilda Strachan, Account Manager Guild   Guild recently conducted research with 33 professional membership organisations in an attempt to further understand their current challenges, specifically in the context of communication with and amongst their members. The issue of modernisation was a recurring theme, establishing three main areas that any membership body should [...]

Making Your Mobile Event App a Success

2018-10-03T09:11:47+00:00Wednesday, 26 September, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Russ Magnuson Results Direct Mobile   In this series of articles, I’ll explore all aspects of ensuring success with a mobile app for your organisation’s annual conference or meeting. While I’ll generally focus on organisations that are searching for their first event app, there will be plenty of useful tips for those [...]

Confused? – 146 ways to post your membership mailing – help is at hand

2018-09-25T11:22:48+00:00Tuesday, 25 September, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail   Postage is one of the single biggest costs for any membership mailing. There are a staggering 146 different ways you can post a letter and so understanding the various options takes a lot of time and patience. We’ve compiled a list of 4 [...]

Memberships in an Era of Digital Transformation

2018-09-13T14:45:55+00:00Thursday, 13 September, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Natalie Eastwood - VP, Subscription Retail & Digital Services, Europe MPP Global Digital transformation might sound like the kind of buzzword you hear at conferences and see in industry newsletters, but it’s much more significant than that. The best way to think about it would be to make it more of a [...]

Member Value Mismatch: Making Sure Membership is Worth the Cost – Part Two

2018-08-21T10:04:21+00:00Tuesday, 28 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Value, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from the Member Value 2025 Project Handbook Perceived Member Value: The value existing members feel they receive from access to benefits and services of membership and/or being able to participate. Actual Member Value: The value an existing member actually receives from membership. We hope you enjoyed [...]

Strategic Objective #1: Do not lose governance mojo

2018-08-22T15:32:01+00:00Wednesday, 22 August, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Andrew Chamberlain, Managing Director Consort Strategy   One of my clients has recently lost its governance mojo, and what is ordinarily an enduring and industrious relationship between the Board and the Executive has faltered because of misunderstandings around the strategic plan. The association is led by a confident and capable CEO: he’s [...]

Why engaging today’s youth will secure tomorrow’s membership

2018-08-22T14:58:45+00:00Wednesday, 22 August, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Carl Grieves, Managing Director Silverbear As someone who is responsible for managing and growing a business built on developing and providing Customer Relationship Management (CRM) software to membership organisations, I’m able to spot trends, patterns and potential issues impacting on this sector as and when they arise. It is from this vantage [...]