Advice & Tips offered by membership/association professionals and commercial providers.

The Biggest Challenge for Membership Organisations in 2020: Connecting with Generation Z!

2019-10-18T15:15:47+01:00Friday, 18 October, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Steve Shiels, Head of Sales and Marketing Protech Who are Generation Z? People born between 1995-2015 are known as Generation Z. They are the first generation who have only known an online world, and their outlook is very different to those that came before them. It means that the value they perceive [...]

Cultivating Engaged Members

2019-10-11T09:29:33+01:00Friday, 11 October, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Emma Nicolson, Director Mulberry Advertising Recently we’ve seen a trend within membership organisations, not simply to increase the membership base but to cultivate members that are highly engaged with the aims and ethos of the organisation. There are many good reasons to do this: to increase the number of volunteers, encourage the [...]

Making Corporate Membership Personal

2019-10-10T08:48:05+01:00Thursday, 10 October, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Melissa Wiggins, Head of Client Strategy NetXtra   With increasing member engagement still being one of the top three challenges faced by the sector, those working in corporate membership have further obstacles to overcome in connecting with their audience. Organisations providing corporate memberships are commonly faced with more complex communication challenges, which [...]

A Royal Charter – A Unique Opportunity to Outwardly Display You Are ‘Gold Standard’

2019-10-09T13:57:54+01:00Wednesday, 9 October, 2019|Categories: Advice & Tips, Best practice sharing, Memberwise, Message from MemberWise|

- By Richard Gott - Membership Sector Influencer & Thought Leader   Since Royal Charters were first granted in 1231 over 1,000 have been granted, which include professional bodies, universities, schools, charities and theatres. There are approximately 400 active Chartered bodies and this year The Worshipful Company of Chartered Architects and the Academy of Medical [...]

Becoming Member led as an organisation

2019-10-07T20:23:11+01:00Monday, 7 October, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Richard Kimber, Senior Manager Comotion Consulting This is the first in a series of articles around ‘member-centricity’, and what it takes for an organisation to become a truly member led business. We will break down how membership organisations can re-write their DNA to become sustainable, adaptable to change and resilient, by creating [...]

If You’re Not Mobile, You’re Standing Still

2019-10-02T14:50:11+01:00Wednesday, 2 October, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Katie Atkinson, President Results Direct & RD Mobile   Mobile apps are a game-changer for member associations and charities looking to better engage members and supporters, nurture relationships, increase donations, and manage events and volunteers. What considerations are most important as you look to implement an app? Here are RD Mobile’s top [...]

Lights, camera, engage!

2019-09-26T15:38:27+01:00Thursday, 26 September, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Sarah-Jane Friedman, Business Development Executive Metro Ecosse   The MemberWise Digital Excellence Report 2019, clearly states that “member engagement is a top goal in 2019”. With that in mind, I will look at why video is an ideal way to reach and engage your members.  In our communication rich lives, we are [...]