Shared by practitioners = professionals working within the membership/association sector.

The True Value of Members to Membership Organisations and Associations

2018-05-19T17:26:13+00:00 Thursday, 24 May, 2018|Categories: Best practice sharing, Member Value|

Author: Richard Gott, Membership Sector Thoght Leader & Chair, MemberWise Network   This year the MemberWIse Network is focusing on the critical topic of enabling membership organisations and associations to offer improved member value. In this article (2 of 7) I introduce the concept of Member Lifetime Value (MLV) and how it can be used [...]

Introducing the Member Value 2025 Project (Part 1 of 7)

2018-05-19T17:27:41+00:00 Wednesday, 9 May, 2018|Categories: Advice & Tips, Best practice sharing, Member Value|

Author: Richard Gott,  Membership Sector Thoght Leader & Chair, MemberWise Network   I am pleased to announce the launch of our latest game changer best practice guide - The Member Value 2025 Project - a topic and a year that requires focus now! The Member Value 2025 Project was initiated to help membership organisations and [...]

Membership bodies are sitting on a digital gold mine

2018-05-01T20:38:50+00:00 Wednesday, 2 May, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

By Guest Blogger: Russell Ward Co-Founder of Meta Capability Membership bodies are sitting on a digital gold mine, their Professional Framework and content, but are not using it to their advantage to engage and grow membership. I am relatively new to the Membership world having spent all my life in the Corporate sector working with [...]

The MTM Agency’s Top Tips for member organisations’ marketing – (part 1)

2018-04-30T16:24:23+00:00 Monday, 30 April, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: Richard Broughton, Director The MTM Agency The marketing challenges faced by member-based organisations are in many ways unique, with specific opportunities and threats. However, in other ways, their route to growth and prosperity is consistent with the strategies exercised by commercial entities selling a traditional product or service. In the case [...]

Membership Data – the key to unlocking better member engagement

2018-04-24T16:26:16+00:00 Monday, 23 April, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise Recognised Supplier|

  By Guest Blogger: Amanda Woollaston, Head of Marketing Latcham Direct Attracting potential new members, retaining existing ones and engaging with individuals, at whatever stage they find themselves within the membership lifecycle, is a perennial issue for membership organisations. All membership organisations want to get better at member engagement and through careful planning, working with [...]

Rabbit holes and deadlines

2018-04-19T15:58:54+00:00 Thursday, 19 April, 2018|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise conference|

  By Susie Kay MemberWise Ambassador (Governance) The Professionalism Group   Working with several new clients over the last couple of months has reminded me of an issue I tend to go on about at length.  How long will an organisation put up with its known internal difficulties before it comes to the conclusion that [...]

How to collaborate effectively

2018-05-15T08:17:40+00:00 Friday, 13 April, 2018|Categories: Advice & Tips, Best practice sharing, Invitation, MemberWise conference|

By Darryl Howes Guest Speaker Membership Excellence 2018 (#MEMX2018) Membership organisation practice often requires close collaboration with others to share ideas, resources and costs. In this second blog, Darryl Howes MSc sets out some tips from the science of influence and persuasion to help ease the path to co-operation. When we need to work with [...]

MEMX2018: Networking Value in a Nutshell – the Governance Surgery

2018-03-29T11:33:16+00:00 Thursday, 29 March, 2018|Categories: Advice & Tips, Best practice sharing, MemberWise conference|

  By Susie Kay MemberWise Ambassador (Governance) The Professionalism Group   With only a few weeks to go before this year’s Membership Excellence 2018 conference (http://membershipexcellence.com), this is probably the best time to talk about the value of networking.  But what is that value and where is its relevance to the issues surrounding governance for [...]

Member Value – Understand what matters to your members – not what you think matters to them!

2018-05-15T08:21:11+00:00 Tuesday, 27 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise Recognised Supplier|

By Guest Blogger: Jenny Parsons, COO ProTech   According to  membership professionals  surveyed for the MemberWise Digital Excellence (2017/18) - The Report , the perception of member value has not kept pace with rising membership levels and member engagement. This is a serious issue for membership organisations and associations, especially as 2025 approaches. 2025 is [...]

Why do people want to belong?

2018-05-15T08:17:39+00:00 Tuesday, 27 March, 2018|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise conference|

By Darryl Howes Guest Speaker Membership Excellence 2018 (#MEMX2018) Groups are part of what makes us human. Research has suggested they are an important source of self-esteem and also provide a sense of social identity. In this article, I’ll examine three aspects of group membership highlighted by social science and what these mean for the [...]