Shared by practitioners = professionals working within the membership/association sector.

Typography and Imagery Made Simple for Membership Marketers

2019-09-11T21:46:30+01:00Thursday, 12 September, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Luke Holderness, Creative Director Pixl8 Writers provide copy, designers ‘style it up’. Why not mix up these roles? Because the flexibility of digital breaks up barriers that many organisations still see as a given. To make the best of your marketing channels, it helps if every member of your production team is [...]

6 Tips to Boost Member Acquisition and Retention

2019-09-11T21:29:33+01:00Wednesday, 11 September, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Stuart Palmer, Managing Director Eyes Down Whether your membership organisation is thriving or you’re struggling to grow the membership, there is always action you can take to push joining rates up and ensure existing members stay engaged. Here are 6 strategies which we have to be effective: 1. Simplify your joining and [...]

So, You Think Your Workforce Is Diverse? But, Is It Inclusive?

2019-09-09T16:24:21+01:00Monday, 9 September, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Vicky Garratt, Marketing and Communications Manager Your Favourite Story In celebration of an incredible year for diversity and inclusion within business, we are keen to shine the spotlight on how the membership sector is fairing, both in terms of creating more diversification in the workplace as well as how to acquire a [...]

Your Organisation and it’s Digital Future

2019-08-28T16:18:41+01:00Friday, 30 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital The world has changed so rapidly, member’s digital expectations are growing fast, the need to deliver targeted and valuable information is critical for attracting new members, increasing member retention and therefore potential future revenue. Do you have an end-to-end view on your members and understand their [...]

Future-proofing your membership organisation

2019-08-28T15:52:33+01:00Wednesday, 28 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Alex Marks Fish Content Agency To future-proof something is to enable it to continue to be of value in the distant future; in essence, to ensure that it does not become obsolete. There are very few things that have existed that become truly obsolete, though – most just change their value, meaning [...]

Membership Needs More Diversity!

2019-08-27T12:57:12+01:00Tuesday, 27 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Vicky Garratt, Marketing and Communications Manager Your Favourite Story Diversity & Inclusion (D&I) has been a hot business topic over the past few years. Many organisations claim to be D&I-driven or say that they want to become more D&I-driven. But how does one put this nice idea into practice? Besides, what even [...]

Re-evaluating membership organisations: what it means to be a member

2019-08-21T10:41:34+01:00Wednesday, 21 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Alex Marks Fish Content Agency ‘Sense of community is a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members’ needs will be met through their commitment to be together.’ David McMillan and David Chavis, social psychologists We [...]

The Pros and Cons of a Membership App

2019-08-20T14:58:18+01:00Tuesday, 20 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise conference, MemberWise Recognised Supplier|

By Guest Blogger: Tom Walters, Principal Consultant Cantarus According to the 2019 Digital Excellence survey summary report, and a panel discussion at at the most recent Digital Excellence conference, member engagement is the number one goal for membership organisations. Why should you be considering an app for your membership organisation? A whopping third of UK [...]

Want content that really connects with members? First off, you need to fire Will…

2019-08-19T09:33:30+01:00Monday, 19 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Emma Nicolson, Director Mulberry Advertising We are told time and again that content is king in all areas of membership marketing. The trouble is we often get bogged down in re-phrasing what we’ve said again and again, without really looking at how to keep things as short, sweet and direct as possible. [...]

Stop the Vanity insanity! How to select KPIs for your digital analytics reporting

2019-08-16T11:28:23+01:00Friday, 16 August, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Rachel Mitchell, Director Your Favourite Story “So, how’s the new website doing? Can I get the latest report?” It’s a reasonable question to ask a Marketing Analytics team, right? So why has it given me a sinking feeling over the years? Well, that feeling means I’ve failed. Oh, I can update the [...]