Shared by practitioners = professionals working within the membership/association sector.

Is your website project a battering ram for change?

2019-07-17T10:52:02+01:00Wednesday, 17 July, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Alex Price, Founder & MD 93digital Your marketing team stands before a large and imposing reinforced gate, with a 20 foot high wall on either side. Behind the silo of the gate and wall in front of you are the other departments in your organisation. Your Head of Content uses all the [...]

Sports Bodies: What can we learn from them?

2019-07-16T10:38:46+01:00Tuesday, 16 July, 2019|Categories: Advice & Tips, Best practice sharing, Memberwise|

By Kerrie Fuller Associate Director of Engagement MemberWise Network Sport England recognise 155 National Sports Bodies in the UK – set up to be the governing body for every sport that you can think of, however small. Sport England is the public body that invests funding into these sports bodies and works with them to [...]

Chamber of Commerce Membership: What can we learn from them as a sector?

2019-07-02T14:34:58+01:00Tuesday, 2 July, 2019|Categories: Advice & Tips, Best practice sharing, Memberwise|

By Kerrie Fuller Associate Director of Engagement MemberWise Network A delegation from the New South Wales Business Chamber were over in the UK collecting best practice from the membership sector and in return, gave us an insight into their membership strategy. In this article we share the top 5 lessons we can learn from this [...]

Are you ready for the next generation of members?

2019-07-02T08:38:11+01:00Tuesday, 2 July, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Increasing your revenue and attracting new members is top priority but are you ready for the latest generation as they hit the job market, it is estimated that they will make up 20% of the US work force by next year* The millennial generation has been [...]

Reflecting on YHA England & Wales journey to simplified membership success

2019-07-08T14:22:04+01:00Friday, 28 June, 2019|Categories: Advice & Tips, Best practice sharing, Video|

Author: Jon Smith, Head of Digital, YHA (England and Wales) About 18 months ago, I gave a talk at the annual MemberWise Digital Excellence conference in London. I spoke about plans for YHA England & Wales to simplify its old, outdated and complex membership scheme in a bid to remain relevant to today’s customers, guests [...]

Where to start, revenue or member engagement?

2019-06-07T10:39:41+01:00Friday, 7 June, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Your objectives are to grow the organisation’s revenue, diversify from existing revenue streams and increase the engagement from your members, while acquiring new ones.  Member requirements are changing so fast, servicing existing members and not leaving them behind while evolving and expanding can feel like an [...]

Why diversity is essential for organisations to thrive

2019-05-14T17:13:05+01:00Tuesday, 14 May, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Jenny King, Managing Director Iroko Consulting   Recruiting and retaining good candidates is an increasing challenge for most membership bodies. UK unemployment levels are at their lowest for 40 years. The impact of the change to free movement for EU workers is yet unknown. Often the focus during candidate assessments is on [...]

Rising Above the Online Noise – when the telephone beats email hands-down

2019-04-24T16:52:28+01:00Wednesday, 24 April, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Amanda Gilmer, Managing Director Chord UK   Sending email is quick, cheap and easy. But communicating using just one channel doesn't work.  Membership and association teams need to add value to the member journey across multiple channels. This can only be achieved by having meaningful conversations that build trust. So when is [...]

Websites shouldn’t play second fiddle to CRM

2019-04-18T12:59:10+01:00Thursday, 18 April, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital CRM discussions have always led the way in conversations related to improving member engagement, but are we forgetting about the importance of your website?  Digital savvy members are demanding more and more, they want to feel individual, they are more time poor and expect you to [...]

Making Your Mobile Event App a Success Part 3: On-Site Activities and Actions (At Your Event)

2019-04-17T11:10:02+01:00Sunday, 31 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Russ Magnuson Results Direct Mobile   This is Part 3 in a series of articles about ensuring success with a mobile event app for your organisation’s annual conference or meeting. Part 1 covered “Selecting Your Event App.” Part 2 took a deeper look at pre-event activities with “Preparing and Planning (Before Your [...]