Shared by practitioners = professionals working within the membership/association sector.

Why diversity is essential for organisations to thrive

2019-05-14T17:13:05+01:00Tuesday, 14 May, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Jenny King, Managing Director Iroko Consulting   Recruiting and retaining good candidates is an increasing challenge for most membership bodies. UK unemployment levels are at their lowest for 40 years. The impact of the change to free movement for EU workers is yet unknown. Often the focus during candidate assessments is on [...]

Rising Above the Online Noise – when the telephone beats email hands-down

2019-04-24T16:52:28+01:00Wednesday, 24 April, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Amanda Gilmer, Managing Director Chord UK   Sending email is quick, cheap and easy. But communicating using just one channel doesn't work.  Membership and association teams need to add value to the member journey across multiple channels. This can only be achieved by having meaningful conversations that build trust. So when is [...]

Websites shouldn’t play second fiddle to CRM

2019-04-18T12:59:10+01:00Thursday, 18 April, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital CRM discussions have always led the way in conversations related to improving member engagement, but are we forgetting about the importance of your website?  Digital savvy members are demanding more and more, they want to feel individual, they are more time poor and expect you to [...]

Making Your Mobile Event App a Success Part 3: On-Site Activities and Actions (At Your Event)

2019-04-17T11:10:02+01:00Sunday, 31 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Russ Magnuson Results Direct Mobile   This is Part 3 in a series of articles about ensuring success with a mobile event app for your organisation’s annual conference or meeting. Part 1 covered “Selecting Your Event App.” Part 2 took a deeper look at pre-event activities with “Preparing and Planning (Before Your [...]

We’re ‘members’ not ‘customers’! CX and professional bodies (part 2)

2019-03-28T09:14:32+01:00Thursday, 28 March, 2019|Categories: Advice & Tips, Best practice sharing|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

What do career resources for members look like in 2019?

2019-03-25T16:55:22+01:00Monday, 25 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Matt Craven, Managing Director The CV & Interview Advisors Members of professional bodies are almost always ‘career-minded’ people who are focused on career advancement. It’s often the single reason they joined a professional body in the first place. So why are career development resources a bit of an after-thought across the membership [...]

Data Empowers Member Focused Decision Making

2019-03-14T09:17:09+01:00Thursday, 14 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital As we know increasing member engagement and potential revenue is what we all strive for …..what if I said it is within your grasp? We have been discussing new CRM/CMS systems and the pitfalls to watch out for during our last few blogs. Therefore, we felt [...]

We’re ‘members’ not ‘customers’! CX and professional bodies (part 1)

2019-03-21T21:39:16+01:00Wednesday, 13 March, 2019|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise conference|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

Bringing Technology to Annual Meetings for Membership Bodies and Associations

2019-03-11T20:37:47+01:00Tuesday, 12 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Peter Fowler, Managing Director, UK Lumi The annual meeting is a crucial part of any organisation’s interactions with its members, giving them an opportunity to hear how the organisation is doing and discuss its future plans and prospects. Yet there is a feeling that for many associations, the annual meeting is little [...]

10 tips for membership renewals

2019-03-01T11:11:00+01:00Friday, 1 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ross Poulton, CRM Consultant Upbeat by Professional Advantage Subscription payments are the lifeblood of any membership organisation. Do you have a streamlined end-of-year renewal process? Read on for our top 10 tips for a smooth renewal cycle. 1. What value are you providing, and how much are your members paying? It might [...]