Shared by practitioners = professionals working within the membership/association sector.

Data Empowers Member Focused Decision Making

2019-03-14T09:17:09+00:00Thursday, 14 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital As we know increasing member engagement and potential revenue is what we all strive for …..what if I said it is within your grasp? We have been discussing new CRM/CMS systems and the pitfalls to watch out for during our last few blogs. Therefore, we felt [...]

We’re ‘members’ not ‘customers’! CX and professional bodies (part 1)

2019-03-21T21:39:16+00:00Wednesday, 13 March, 2019|Categories: Advice & Tips, Best practice sharing, Member Engagement, MemberWise conference|

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

Bringing Technology to Annual Meetings for Membership Bodies and Associations

2019-03-11T20:37:47+00:00Tuesday, 12 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Peter Fowler, Managing Director, UK Lumi The annual meeting is a crucial part of any organisation’s interactions with its members, giving them an opportunity to hear how the organisation is doing and discuss its future plans and prospects. Yet there is a feeling that for many associations, the annual meeting is little [...]

10 tips for membership renewals

2019-03-01T11:11:00+00:00Friday, 1 March, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ross Poulton, CRM Consultant Upbeat by Professional Advantage Subscription payments are the lifeblood of any membership organisation. Do you have a streamlined end-of-year renewal process? Read on for our top 10 tips for a smooth renewal cycle. 1. What value are you providing, and how much are your members paying? It might [...]

How hard is it for members to carry out and demonstrate CPD, and for Membership Organisations to administer members’ CPD progress?

2019-02-28T14:52:51+00:00Thursday, 28 February, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Russell Ward Co-Founder of Meta Capability  Part 1 of 2 articles. According to MemberWise’s estimations (and they should know as they are at the heart of the membership world) there are over 8,000 membership organisations (MOs) and associations based in the United Kingdom (with memberships of over 1,000 individuals/organisations), and 14 million [...]

5 steps to 50% engagement (in your membership communications)

2019-02-28T09:02:47+00:00Thursday, 28 February, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: John Roberts, Co-Founder Qustodian Like many, you may be finding it increasingly difficult to get your messages through to your members. Cutting through the noise with email, social media and even direct mail, is ever more difficult in our busy and distracted smartphone world. However, with creative new media, it does appear [...]

Political Parties Membership: What can we learn from them as a sector?

2019-02-25T21:09:20+00:00Monday, 25 February, 2019|Categories: Advice & Tips, Best practice sharing, Memberwise, MemberWise conference|

By Kerrie Fuller Associate Director of Engagement MemberWise Network Membership of political parties has been in steady decline since its peak in the early 1950s. As a (overdue!) response to this, in 2018, three academics were funded to research key trends and issues with political party membership. Here are the top 5 lessons we can [...]

Plugging the Legal Access Gap

2019-02-27T12:04:27+00:00Tuesday, 19 February, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Jeremy Cama, Founder Atkins-Shield Ltd In my first MemberWise blog- Never Mind the Gap…try plugging it! published in November ’18, I focussed on the UK’s ‘unmet legal services gap’ in regard of membership bodies and associations..  I reported that less than 30% of consumers get formal legal advice for their legal problems, [...]

The Last Mile: Key things to consider for the last mile of your CRM/CMS project

2019-02-05T15:29:40+00:00Tuesday, 5 February, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital During the last few articles we have covered the importance of the initial planning phase, followed by our thoughts on structuring the tender process, and in the most recent article we have discussed making the right choice of supplier.  The last mile is ensuring project rolls [...]

Key roles and responsibilities for long-term CRM success

2019-01-23T14:23:16+00:00Wednesday, 23 January, 2019|Categories: Advice & Tips, Best practice sharing, MemberWise Recognised Supplier|

By Guest Blogger: Kate Alexander,  Pythagoras The MemberWise Digital Excellence Report 2019 highlighted that 25% of membership organisations are very likely to replace their CRM/AMS in the coming year. With such a large number of organisations embarking on a significant CRM project, we were keen to find out from those who have completed successful projects [...]