Digital Excellence (2017/18) Research Summary Report2018-02-03T16:47:57+00:00

Introducing this year’s great new research summary report (in partnership with ASI Europe and Research by Design) dedicated to delivering membership excellence via ‘digital’.

Our new report, Digital Excellence (2017/18), replaces our annual Harnessing the Web report and provides a more targeted and content rich snap-shot of association and membership organisation online goals, challenges, development and progress.

Digital Excellence 2017/18 – The Report

This year 275 association and membership professionals took part in our statistically significant research. It contains the latest  sector digital trends and will prove a great asset if you wish to benchmark and/or are writing proposals/business cases for digital change/transformation. We hope you find this free report useful!

The report contains digital insight into the following key areas:

Goals and Challenges in 2017/18
– Driving member engagement
– The challenges of CRM systems
– Integrating websites and CRM systems
– Offering a website with member structured content
– Personalising web content to ensure a more engaging online experience
– Understanding member engagement through web analytics
– The use of email marketing to keep members informed and engaged
– Use of social media to engage with members
– Profile of participants and organisations
– Conclusions and recommendations

(c) MemberWise 2017/18

Our report is complimented by a dedicated Info Graphic (delivered in partnership with MemberWise Recognised Supplier, Ocean Design).

Download Report
Download Info Graphic

In partnership with: