Caledonia Market Research


Caledonia Market Research
Lynne Guthrie, Research Director
+44 (0) 20 85414692 / +44 (0) 7802 816 478

Based in London, we are a small, specialist, full service market research company, providing research insight and strategic direction to professional bodies, trade organisations, charities, academic institutions, publishers and other private sector organisations. Established in 2002, we have an in-depth understanding of membership organisations and the challenges they face. We work closely with our clients to ensure the results of each project provide bespoke, evidence-based insight to shape product, strategy and market development.

We offer a full range of qualitative methodologies (e.g. focus groups, online discussions, face-to-face and telephone/online depth interviews), in addition to competitor profiling, online quantitative survey work and market reviews. Client workshops, knowledge audits, and ideation brainstorms also play an important role in ensuring the research work we conduct is correctly aligned to our clients’ business needs.

Projects we have undertaken for membership organisations have covered research topics such as:

  • Member engagement/satisfaction
  • Idea generation for new products (e.g. e-learning, CPD support)
  • Communications research
  • Brand tracking/awareness
  • Product/qualification development
  • Online content feasibility studies
  • Benchmarking research (e.g. covering member value, satisfaction, expectations, needs)
  • Competitor profiling/design of competitor monitoring frameworks

We take on projects both large and small, and pride ourselves on providing a personal, tailored service, so please don’t hesitate to contact us to find out how we can help.