Research by Design
Research by Design is the UK’s leading market research agency for membership associations, with an established reputation for unpicking complex issues. We pride ourselves on our unique approach and our USP of ‘why before how’, which gives us the ability to think creatively. We do not sell ‘products’ – we customise each research programme to answer our clients’ objectives meaning we deliver valuable insight. We embrace the philosophy of ‘stronger together’ and ensure that we form a true partnership with you.
We understand membership and that is why we created our very own member engagement model. Within our model, we identified four key components of member engagement; behavioural, cognitive, emotional and social. Like membership, our model is always evolving to remain relevant so we are in the process of adding a fifth component – culture. Understanding these characteristics enable us to design research which will explore members’ perceptions, experiences, behaviours and attitudes. Using this data, we are then able to segment members, clustering them by their attitudes rather than just their membership grade or demographic profile.