Abacus is an award-winning Software as a Service (SaaS) provider with unique proprietary Customer Data Platform (CDP) and Digital eXperience Platform (DXP) offerings. We help brands and communities improve revenue and engagement with personalised digital experiences and offers.
With over 20 years of experience enabling digital transformation, our specialist platforms and services manage digital content, websites, paywalls and subscription bureaux provide sophisticated Single Customer View and membership engagement functionality for major professional institutions and brands.
Our platforms provide our clients with:
- actionable insight through a multi-channel Single Customer View
- GDPR-compliant personalisation with consent
- flexible interoperable digital UX
Webvision Cloud is a GDPR-compliant Digital eXperience Platform, comprising a professional mobile-friendly website, an enterprise-class CMS and a market-leading audience engagement database – all in the cloud. The hierarchical preference centre (Compliance Hub) keeps track of all interactions with your customers so that your organisation can demonstrated lawful consent and ongoing engagement (for legitimate interest).
ADvance is our award winning SaaS customer data platform (CDP), comprising a GDPR-compliant multichannel single customer view, customer identity & access management (CIAM) and e-commerce system in one. Combining data from multiple sources allows powerful insights and segmentation to drive dynamically personalised offers and experiences, improving customer engagement and propensity to buy.
Case Studies/Clients: Royal Society of Chemistry, Royal Pharmaceutical Society, The Law Society, IOP Publishing, Chartered Institute of Housing, Royal Society of Chemistry and the British Film Institute.
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