British Mensa: Online Community Land and Expand due to Member Demand (with Cantarus)

Join Cantarus and British Mensa for an insightful webinar exploring the “phase two” for the thriving online community for British Mensa members. Discover how British Mensa has harnessed the power of community to connect with its members and how the next phases of expansion to include more members, serving specific segments, and playing the key role in the organisation’s mobile-first strategy to appeal to new and younger members while supporting the upcoming British Mensa Channel 4 television programme Secret Genius now in production.

Learning objectives:

1. Strategic Community Growth:Understand how British Mensa has strategically grown its online community by focusing on leadership alignment, technology advancements, and innovative marketing initiatives, including leveraging media exposure from their new Channel 4 television program.
2. Engagement Strategies:Discover effective strategies for leveraging and building upon community engagement by targeting specific populations, implementing tailored community structures and segments, and exploring valuable integrations.
3. Platform and Mobile Optimization:Learn how to optimize your community platform and mobile strategy to enhance user experience, increase accessibility, and drive participation across different devices.
4. Progress Measurement:Gain insights into how British Mensa measures the progress and impact of its online community, providing a framework for evaluating your own community’s success and identifying areas for improvement.

Speakers:
Kayleigh Mapstone, Executive Director, British Mensa, and MemberWise Ambassador for Online Community

Mark Eichler, Chief Product Officer, Cantarus