How Continuous Website Improvement Boosts Engagement and Revenue (With Cantarus)

In this webcast, we’ll explore the critical role of continuous improvement in maintaining high-performing websites for membership organisations.

Discover how, through analytics, you can adopt an iterative approach to website management to ensure long-term success, minimise the need for drastic redesigns, increase user engagement, keep content fresh, and ensure your business cases are insight-led. Through real-world examples and best practices, we’ll dive into the tools, techniques, and strategies that can help you create lasting value for your website and your users.

Learning Objectives:

• Learn how ongoing improvements and data-driven insights can help your website stay relevant, enhance content workflows, reduce the need for costly redesigns, and continuously enhance user experience.
• Discover which performance indicators matter most and how to track them effectively to measure user engagement and drive informed decision-making for future website updates.
• Explore actionable strategies for sustaining website performance, including user testing, optimising cookie configurations, and ensuring accurate GA4 setup, to ensure your site remains high-performing and user-friendly for the long haul.

Speakers:

Nick David, Interim Head of Growth at Cantarus

Chris Menez, Senior Data Analyst at Cantarus