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SUMMARY:Digital Excellence Report 2026/27: Mobile Matters – Re-thinking the Member App Experience (with RD Mobile)
DESCRIPTION:Mobile apps are no longer about replicating websites on smaller screens. This session explores how membership bodies are refining mobile offerings\, shifting focus towards interaction\, self-service and events\, and responding to changing member preferences\, particularly among younger audiences. \nThis webcast is informed by findings from the Digital Excellence 2026/27 Survey Report\, a statistically significant study involving over 400 membership and association professionals. \nThe session will focus on mobile adoption trends\, functionality changes and how organisations are re-evaluating the role of mobile within the overall member experience. \nThe report is now available at: https://memberwise.org.uk/dx/ \nLearning objectives \n\nUnderstand current levels of mobile app adoption\nExplore which app features are increasing—and which are declining\nLearn how mobile fits into a broader digital engagement strategy\nIdentify realistic use cases for delivering year-round member value\n\nSpeaker: Richard Gott\, Founder & Chair\, MemberWise Network \nRegister
URL:https://memberwise.org.uk/event/digital-excellence-report-2026-27-mobile-matters-re-thinking-the-member-app-experience/
CATEGORIES:Webcast
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