This MemberWise Insight is presented by Becky Reid, Marketing Manager, Fire Industry Association.

In this great video Becky outlines how to understand/analyse key data and where to find it within Google Analytics. Becky takes the opportunity to tell us how to interpret this data to better understand members and non-members and how to go beyond analytics (by linking Google Analytics with AdWords accounts). She also advises on how to track advertising effectiveness using Google URL Builder.