Welcome to the Member Value & Engagement Hub!

Our Value & Member Engagement Hub has fast become the ‘go to’ online resource for associations looking to improve and/or optimise member value and engagement (online and offline). We welcome over 550+ visitors each month and our network is now recognised as the leading authority on this ciritcal topic area. We hope you enjoy exploring the member engagement toolkit, videos, research reports and blog articles below!

Why focus on member value & engagement?
In return  you will forge a much deeper relationship with your members and this will create more loyal members. The outcomes from this will include improvements to new member acquisition, existing member retention, member participation, member experience, improved conversions from passive members to advocates, and increased future potential growth.

Who creates content on the Member Value & Engagement Hub?
This resource was created and continues to be quality assured by a panel of senior association/membership professionals responsible for member engagement at leading UK/EU associations.

Can I contribute content to the Member Value & Engagement Hub?
Yes. This is an evolving online resource, so please Contact Us if you would like to suggest or signpost member value and/or engagement focused content on other websites. Our QA Group will review any suggestions and if confirmed as high quality we will add below!

Member Engagement Hub Image

New: The Member Value 2025 Project (#MV2025)

The Member Value 2025 Project (#MV2025)

Introducing the Member Value 2025 Project (#MV2025) – the leading (free) practical resource for membership and association professionals looking to take a more structured approach to optimising and enhancing member value.

How do I use this resource?
We recommend that you allocate at least an hour to download and read through this resource. You should also download the related templates and Best Practice Lists as they complement the resource. Once you have familiarised yourself with the content (inc. member value actions and process) we recommend that you organise a team meeting to discuss how you will address member value within your organisation.

How can I trust the information and advice contained within this resource?
The content has been fully quality assured by 40 membership/association professionals (responsible for member value and engagement) at leading membership organisations and associations.

Where can I find a good example of a clear member value proposition (MVP or member benefits statement (MBS)?
As a network we pride ourselves on ‘walking the talk’. You can find our Member Value Proposition and Member Benefits Statement here..

Is further member engagement focused help and support available?
We provide comprehensive member value and engagement advisory services to help you take a more structured, robust and informed approach. View our growing list of high profile membership organisation and association case studies…

A Definition: Member Engagement

“True member engagement aligns members’ hearts and minds with the purpose of a membership organisation or association and can directly influence state of mind, thoughts, feelings, and current/future actions”

Note: A range of popular definitions can be found in the Member Engagement Toolkit 2017 below.

Member Engagement Toolkit