MemberWise Insight Portfolio 2017-02-28T15:12:07+00:00

The MemberWise Insight Porfolio brings together practical information and advice that will help you in your role as a membership/association professional.

Topics span a wide range of functions (e.g. membership, marketing, CPD, governance and communications) and content is delivered via a number of popular channels (e.g. fact sheets, PowerPoint presentations, Insight videos). You can search via function or use the search option in the top right-hand corner. If you can’t find the information/advice you are looking for please Contact Us.


Online Member Engagement Report Launched (in partnership with Higher Logic)

MemberWise research has shown that membership organisations in the UK have a strong interest in increasing online engagement with members. We partner with Official Online Communities Partner, Higher Logic, to deliver a great new research summary report on this emerging topic.  This study shows that this includes an interest to engage members online. Nearly all [...]


Engagement – Understanding – Alignment – Empowerment – Internal Digital Engagement

This inspiratonal presentation is delivered by James Murphy, Director - Global Communications at the Royal Institution of Chartered Surveyors (RICS) and James Scott, Chief Strategy Officer at Netcel. In this great presentation we hear how internal communication was revolutionised via a new intranet tool and a much more collaborative approach. What is unique about this [...]


The Data-Driven Member Portal (Law Society of Scotland)

This inspirational presentation is delivered by Joyti Hull-jurkovic, Director (Zengage) and Justin Henderson, IT Projects and Database Manager at The Law Society of Scotland. In this inspirational presentation the speakers introduce the impact of their new portal that is making great use of member data to provide a more personalised and engaging online member experience. [...]


The Elephant in the Room – Member Engagement

This inspirational presentation was delivered by Richard Gott (MemberWise Chair), Heather Forrester (Managing Director at Research by Design) and Kerrie Fuller (Member Engagement Lead at the Law Society/World Association of Girl Guides and Girl Scouts (WAGGGS). In this groundbreaking presentation the speakers provide an overview of enabling effective member engagement, defining it, measuring it and [...]


Show Me the Money! How to maximise revenues from multi-platform membership publishing in 2017

In this inspirational presentation, delivered by Ian McAuliffe (CEO of Think), we hear how organisations are monitising activities and utilising the various platforms that are available. Ian provides us with his top ten tips on how to generate non-subscripttion fee income and provides some practical advice on this critical topic. This presentation was delivered at [...]


Digital Transformation at the IoD

This inspirational presentation is delivered by James Maunder, Directtor of Information and Digital Services at the Institute of Directors (IoD). In this presentation he explains how his organisation is delivering their digital strategy and the benefits they are looking to enjoy from a smarter approach to digital. This presentaiton was delivered at Harnessing the Web [...]


Member Engagement at the Association of Accounting Technicians (AAT)

In this video we interview Paul James, Membership Engagement Manager at the Association of Accounting Technicians (AAT) - a professional association representing over 130,000 members. Paul explains why he believes an accelerated approach to membership evolution is required (as apposed to a membership revolution!) and updates us on member engagement focused developments at the AAT. [...]