MemberWise Insight Portfolio 2017-02-28T15:12:07+00:00

The MemberWise Insight Porfolio brings together practical information and advice that will help you in your role as a membership/association professional.

Topics span a wide range of functions (e.g. membership, marketing, CPD, governance and communications) and content is delivered via a number of popular channels (e.g. fact sheets, PowerPoint presentations, Insight videos). You can search via function or use the search option in the top right-hand corner. If you can’t find the information/advice you are looking for please Contact Us.


A solid approach to unification and member learning (ACCA)

In this video Insight we interview Clare Hodgson, Professional Development Manager at the Association of Chartered Certified Accountants (ACCA). We establish if an revolutionary approach or evolutionary approach to member CPD opportunities is required  and hear how the ACCA is settling into their new unifiied HQ at the Adelphi in Central London. Clare talks us [...]


Email Marketing in the UK membership sector

Email is still one the best marketing channels around. I love the e-marketing section of the Harnessing the Web 2016 report, such useful benchmarks. Below are the statistics I think membership organisations need to take note of: Links: Download the Harnessing the Web 2016 Survey Summary Report... Visit the Optimist Consulting website... Visit the Ocean [...]


Online Member Engagement Insight (Precedent)

In this Insight we interview Cory Hughes, Director - Digital Experience and Strategy at Precedent. She advises that what is needed is a membership revolution and that membership bodies should think 'people first' rather than 'digital first'. She shares her top 3 online member engagement tips, provides insight on experience rather than member benefits and [...]


Introducing ChemNet & How It Enables New Member Acquisition (RSC)

In this Insight we interview Gareth Davies, Member Development Specialist, Royal Society of Chemistry. Gareth introduces us to ChemNet, an online educational tool (aimed at 14 to 18 year olds) that enables the RSC to introduce new potential members to chemistry. The tool primes new potential members to both the profession and the professional body [...]


The Future Of CRM & Tips for Successful Digital Transformation (Silverbear)

In this video Insight we interview Carl Grieves, Sales Director att leading CRM provider, Silverbear. Carl talks to us about the key challenges facing membership organisations and associations and how the network is working collaboratively to drive membership value and growth for client membership bodies. Harnessing the Web - The Future of CRM & Key [...]


At Last! Office Holder Job/Role Description Templates!

Can you imagine employing someone without using or communicating a clear person specification or job/role description? So, why are our office holder/officer role descriptions so variable? We have therefore launched a suite of job/role templates. In this Insight we provide you with clear job/role description templates that your organisation can personalise in order to ensure [...]


Membership Marketing – Persevere through the headaches & results will follow! (FIA)

In this MemberWise Insight interview we interview Fire Industry Association (FIA) Marketing Manager, Becky Reid, about how membership organisations and associations can get SMART with their membership marketing - via email marketing automation. Becky outlines how the FIA has adopted this new apporach to member emails and highlights a significant move away from hardcopy marketing [...]


Driving Membership Engagement Through Targeted Marketing Communications (CIfA)

In this Video Insight we interview Amanda Forster, Standards Promotion Manager, at the Chartered Institute for Archiologists (CIfA). Amanda introduces the key membership segments of this recently Chartered professional body and outlines how the organisation is taking a more segmented/targeted approach to member communications and marketing. Amanda outlines how the Institute is maximising/optimising this activity [...]


Membership Segmentation in Action (IOP)

In this MemberWise 'Insight' Stephanie explains how the IOP segments membership information/advice by member need at all career stages. She outlines how Student members have very different needs to Fellows and communicates how the IOP works to both meet and exceed these needs/requirements. Stephanie also takes the opportunity to update the sector on how taking [...]