Introducing our exciting new programme of Member Engagement Boot Camps. A dedicated and unique half-day course that will provide you with a structured approach to improve and enhance member engagement, value and growth.

Why attend? We outline the educational learning objectives and practical take-aways below, however your organisation can expect increased new member acquisition, improved member retention, improved member value and increased potential for sustainable long term membership growth.

The course is unique because it will take you through the critical process of defining, reviewing, planning, delivering and optimising member engagagement in a structured, robust and informed manner.

Excellent content and speakers facilitated good discussion and idea generation.

Wayne Gosden, Acquisition and Retention Marketing Manager, Institute of Directors

Thanks for putting on a great workshop. Insightful and practical!

Alice Dartnell, Member Engagement Manager, Royal College of Anaesthetists

Great examples used to crystalise theory. The practical case sudies were very helpful.

Elizabeth Fisher, Membership & Activities Officer, London Mathematical Society

Learning Outcomes

1) Establish core member engagement & member value fundamentals
2) Explore member engagement & positive member outputs/outcomes

3) Understand how to conduct a structured Member Engagement Review
4) Learn how to conduct Member Engagement Touchpoint (MET) analysis
5) Understand how to measure/report on member engagement activity
6) Be able to create a structured Member Engagement Plan/Strategy


08:30 – Welcome Refreshments & Introductions
09:00 – Learning Outcomes 1 & 2
10:00 – Learning Outcomes 3 & 4
10:45 – Refreshment Break
11:00 – Learning Outcomes 5 & 6
12:00 – Member Engagement Case Study (Law Society/WAGGGS)
12:30 – Lunch & Professional Networking
13:30 – Close


We introduce our expert trainers, Richard Gott and Heather Forrester, experts within the domain of member engagement and co-authors of the popular Member Engagement Toolkit (2017).

Heather Forrester
Heather ForresterResearcher and Managing Director, Research by Design
Heather has over 21 years of experience using market research to provide clients in the membership sector with actionable business insights. She is a member of the Market Research Society and Managing Director of the UK’s leading market research agency in the UK for membership organisations – Research by Design.
Richard Gott
Richard GottMembership Expert
Richard has over 15 years’ leadership experience in the membership sector and is a member engagement specialist. He has worked with high profile organisations including the Royal College of General Practitioners, College of Optometrists, British Dental Association, Royal College of Anaesthetists, Law Society and the Royal College of Psychiatrists.
FACT: 95% of delegates return to the office and change at least one membership focused activity.


UK Chamber of Shipping, 30 Park Street, London, SE1 9EQ


– Wednesday 31st May 2017 (8:30am to 1:30pm)

Registration Information

Please express an interest by clicking the link below. Places are available at £190 (excluding VAT) per membership/association professional. If you have any questions or queries please Contact Us.