This presentation is delivered by Sandra Loton-Jones, Head of Commercial at the British Association for Shooting and Conservation (BASC).
Sandra outlines how her organisation delivered a 30% reduction in marketing budget and increased membership figures by 9,000 paying members. She also outlines how BASC understands members want/needs and how to feed demand.
Sandra identifies what can be done to mak a difference and how to allocate appropriate resource. She outlines how a clear plan helped the BASC and the importance of regularly reviewing it.
This presentation was delivered at the Association and Membership Sector’s Annual Best Practice Conference, Membership Excellence – Find out more – membershipexcellence.com
