Print is Dead?

Project Description

In this MemberWise Insight video THINK CEO, Ian McAuliffe, tells us why print is the no 1 member benefit and that ‘going digital’ with member publications is not likely to be the way forward. Ian takes the opportunity to introduce his publishing company’s most recent communications focused membership benchmarking survey, Re:Member.

Although Ian is a firm believer of making content available on multiple platforms (anytime, anyplace, anywhere) he believes members place a higher value on print.

In this MemberWise Insight THINK CEO, Ian McAuliffe, tells us why print is the no 1 member benefit and that ‘going digital’ with member publications is not likely to be the way forward. Ian takes the opportunity to introduce his publishing company’s most recent communications focused membership benchmarking survey, Re:Member. Although Ian is a firm believer of making content available on multiple platforms (anytime, anyplace, anywhere) he believes members place a higher value on print.

View this MemberWise Insight video…

This MemberWise Insight was filmed at Membership Excellence 2014.

Find out more about our next Membership Excellence conference…