Mobile Apps: Start Here Seminar / 27 February 2020 / 10-11 Carlton House Terrace (London)

Are you looking to launch a mobile app for your membership organisation but don’t know where to begin? Perhaps you’re confused by the many app choices or intimidated because you’re not a “techie.” This best practice seminar will take the fear out of getting started with a mobile app by connecting you with association peers who’ve been where you are now. They’ll share how they launched their first mobile apps – including decisions that they made along the way – and how they’ve succeeded.

You’ll hear how the British Occupational Hygiene Society (BOHS) and Railway Industry Association (RIA) launched first-time apps for their flagship events and are now managing multiple events through their mobile apps just months later. And you’ll hear a case study of how the Institute of Fundraising (IoF) is engaging members year-round by providing personalised experiences, timely resources, and networking opportunities through their mobile app.

RD Mobile is proud to be the official Conferences App Provider for MemberWise. For more than 10 years, RD Mobile has worked with leading membership associations to elevate their events, engage members, and generate revenue with their mobile apps. Our Engagefully and Eventsential apps are used by more than 200 global organisations to power 2,000+ events in 20 countries. Customers include Institute of Fundraising, EDUCAUSE, Operational Research Society, National Recreation and Park Association, RenewableUK, British Nuclear Medicine Society, ENT-UK, and Railway Industry Association.

Introduction

Regardless of where you are on your app journey, this seminar will provide answers to your questions:

  • Should I start with an event, membership, or bespoke app?
  • How do I choose the best partner to work with?
  • What does it take to manage an app?
  • What does an app cost and how can I generate ROI?

The facilitators will provide a roadmap to take you from “zero to hero” and share lessons learnt from helping more than 200 membership organisations – large and small – launch their mobile apps. By the end of the seminar, you’ll leave with a customisable guide for going mobile and feel confident that you can succeed with a mobile app.

Delegate Feedback

Great investment of half a day where I learnt so much – thanks to Memberwise and the Sponsor!

Delegate, Leading Professional Body

I really enjoyed all the speakers and they covered a lot of information/insight in half a day!

Delegate, Leading Trade Association

My first time at a MemberWise event and will certainly be attending future events!

Delegate, Leading Trade Union

Best seminar I’ve been to, liked the honesty of the speakers & very informative.

Delegate, Leading Professional Body

I really enjoyed the day and found the content enthusing and motivating!

Delegate, Leading Sports Body

Programme

09:00     Registration, Networking & Refreshments

09:25     Welcome & Introductions (Richard Gott, Founder, Memberwise)

09:30     Mobile Apps: A Membership Sector Overview (Richard Gott, Founder, Memberwise)

  • Only 25% of UK membership bodies have a mobile app
  • Nearly 95% of US membership bodies have at least one mobile app
  • Why have UK organisations been so slow to adopt mobile and what can we learn from the US?

10:00     Getting Started With Mobile: It’s Easier Than You Think (Russ Magnuson, CEO, RD Mobile)

10:30    Exploring Your Mobile Options: From Events to Membership to Bespoke Apps (James Roberts, Head of Business Development EMEA, RD Mobile)

11.00     Networking & Refreshments

11:15     Membership Body Case Studies from BOHA, RIA & IoF (Katherine Anchorena, Sr Marketing & Events Manager, Railway Industry Association)

12:00     Question & Answer Session

12:15     Networking Lunch

 13:00     Close

Learning Outcomes

  • Understand how to get started with a mobile app
  • Learn strategies to guarantee success with your first app
  • Understand costs and staff resources needed to manage an app