Mobile Event Apps: Where Member Engagement Begins Seminar / 7 May 2019 / 10-11 Carlton House Terrace (London)

Engagement is top-of-mind for most membership organisations. Engaged members are happy members, who participate in your programmes, advance your profession and contribute financially to keep your organisation moving forward.

For many organisations, engagement begins with events – where your members meet to share ideas, network and learn from one another. Organisations around the world are successfully using mobile event apps to improve member engagement and increase revenue.

This seminar highlights how some of these membership bodies have driven real results through an event app and continue to engage their members year-round.

 

Introduction

What can a mobile event app help you to achieve?

  • Increased member recruitment – especially from previously untapped member segments
  • Enhanced retention/member value through personalised experiences and dynamic networking tools
  • New revenue-generation opportunities through sponsorships and reducing costs
  • Year-round engagement through a direct line of communication with members
  • Easier management of events and engagement activities through CRM integration

Whether your organisation hosts one annual conference or multiple events throughout the year – and regardless of whether you have a large or small staff – you can leverage an event app to substantially increase and grow your member engagement.

Delegate Feedback

Great investment of half a day where I learnt so much – thanks to Memberwise and the Sponsor!

Delegate, Leading Professional Body

I really enjoyed all the speakers and they covered a lot of information/insight in half a day!

Delegate, Leading Trade Association

My first time at a MemberWise event and will certainly be attending future events!

Delegate, Leading Trade Union

Best seminar I’ve been to, liked the honesty of the speakers & very informative.

Delegate, Leading Professional Body

I really enjoyed the day and found the content enthusing and motivating!

Delegate, Leading Sports Body

Programme

09:30  Registration, Networking & Refreshments

09:55  Welcome and Introduction (Russ Magnuson, RD Mobile)
10:00  MemberWise Event App Experience (Richard Gott, MemberWise)
10:30  What Makes a Successful Event App (Mark Wallach, RD Mobile)
10:50  Member Engagement: Before, During and Between Events (Russ Magnuson, RD Mobile)

11.00  Networking and Refreshments

11:15  Case Studies: OR Society, BNMS, SGA, ASHRAE, CESSE
11:45  Expert Question & Answer Session

12:00  Professional Networking Lunch

Learning Outcomes

  • Understand how a mobile event app can increase member engagement at your event and beyond
  • Learn strategies to make your event app achieve results, including greater member retention and revenue-generation
  • Optimise and enhance your members’ app experiences through unique capabilities and integration with your other systems
  • Understand costs and staff resources needed to manage your app

Your Seminar Speakers

Richard Gott
Richard GottMembership Expert
Richard is widely known as one of the leading membership and association sector thought leaders in the UK and is Chair of the MemberWise Network.

He has worked at a senior leadership level for leading organisations including the Royal College of Psychiatrists, The Law Society, Royal College of General Practitioners, College of Optometirsts, Chartererd Institute of Educational Assessors and the British Dental Association.

Richard provides advisory services to large number of leading associations and is Chair of the CPD Standards Office Independent Expert Advisory Board He also champions the professionalisation of the association and membership sector.

Russ Magnuson
Russ MagnusonCEO, Result Direct Mobile
With over 20 years working with Results Direct, Russ is responsible for all business strategy within the organisation as well as being its Chief Technology Officer.
Mark Wallach
Mark WallachMobile Business Development Manager
Mark maximizes member engagement & retention while increasing revenue for associations with year-round mobile engagement & event apps at Results Direct Mobile.
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