Select CRM Seminar (in partnership with Fonteva) 2017-10-11T14:28:19+00:00

Select (CRM) Seminar
23rd November 2017 / Heron (Salesforce) Tower

In 2017 40% of associations and membership organisations are horizon searching for new systems to provide enhanced member value and growth.

In response the MemberWise Network has arranged a series of free half-day seminars that provide membership and association professionals with best practice information and advice for procuring and selecting the right CRM system in a structured, robust and informed manner. However far you are along the procurement process our Select (CRM) Seminar Series attendance will quality assure and de-risk your organisation’s approach and enable you to network with fellow association and membership professionals also ‘on the journey’.


09:00 Registration & Networking / Tea & Coffee
09:25 Welcome & Introductions
09:30 CRM Fundamentals & the Membership Sector
10:00 How to De-Risk the Procurement Selection of Your New CRM
10:30 CRM engagement tracking: a path for making better, faster & informed decisions
11:00 BREAK
11:15 How Salesforce helps membership organisations/associations in the UK & across the globe
11:45 Our CRM Journey (AO Foundation Case Study)
12:15 Expert Question & Answer Session
12:30 Professional Networking Lunch

Learning Outcomes

1) Understand what CRM is, why as an approach it is useful/needed & impact on member value/engagement
2) Understand the benefits you can expect (internal processes/personalisation/self-service)
3) Identify how changing member need impacts directly on system selection requirements
4) Plan your approach and getting your Board ‘on board’
5) How to make sure that you are buying what’s right for you and what about the benefits
6) Examples of how the Salesforce platform is revolutionising member experience
7) What Salesforce thinks the future might look like
8) Practical/expected functionality that membership bodies should be offering (e.g. self-service)
9) Creating meaningful engagement dashboards
10) Tactics for creating a member engagement focused culture
11) Top tips for association executives looking to procure/select a new CRM system

Your Seminar Speakers

 Armin Donhauser
Armin DonhauserCIO at AO Foundation
Armin Donhauser has joined the AO Foundation in 2012 to manage the second phase of the implementation of a new membership management system named «AO Connect».

It did not take long for him to find out that the project ran against a wall and needed to be buried after spending millions.

Following this, he was tasked to find a way forward for the AO Foundation to provide a membership management system to run the association’s business. This was when a thrilling journey began to evaluate and introduce a new membership management system.

Rebecca Achurch
Rebecca AchurchCIO, Motor & Equipment Manufacturers Association
With over 20 years’ experience working with associations, non-profits, and membership organisations, Rebecca has extensive program and project management experience, and led numerous enterprise-wide CRM and software implementations.

Several implementations were recognised with industry awards for their innovative approaches and transformative outcomes. A thought leader in the industry, Rebecca currently serves as the CIO for the Motor and Equipment Manufacturers Association and leads an IT consulting practice.

Rebecca is a Program Management Professional, (PgMP) Project Management Professional (PMP), Certified Scrum Master (CSM), is agile certified, and is a Certified Association Executive (CAE)

Chris Atwood
Chris AtwoodManager, Mid-Market, Salesforce
Chris currently manages a team that works across our medium size charities in EMEA.

He joined in 2007 and have been working with nonprofits for over 13 years in the Community.

He works hard to ensure nonprofit success and help ensure nonprofits are meeting their mission and technology goals.

Kerry Francis
Kerry FrancisSenior Account Executive,
Kerry hails from the Bronx, New York and holds an MBA from Emory University in Atlanta, Georgia. Before moving to the UK, Kerry worked for IBM and has spent the last decade working with not for profits in the UK

She is currently Senior Account Executive at, a social enterprise that gets fast and efficient technology in the hands of nonprofits and educators so they can focus on doing more good, working with charities and not for profits of all types to drive impact and achieve their mission.

Kerry loves spending time with her precocious three year old Ameliah and in her “free” time is a keen Zumba advocate and a karaoke queen.

Richard Gott
Richard GottMembership Expert & Sector Thought-Leader
Richard is widely known as one of the leading membership and association sector thought leaders in the UK and is Chair of the MemberWise Network.

He has worked at a senior leadership level for leading organisations including the Royal College of Psychiatrists, The Law Society, Royal College of General Practitioners, College of Optometirsts, Chartererd Institute of Educational Assessors and the British Dental Association.

Richard provides advisory services to large number of leading associations and is Chair of the CPD Standards Office Independent Expert Advisory Board He also champions the professionalisation of the association and membership sector.

Jane Royden
Jane RoydenBusiness, IT and Digital Transformation Specialist
Jane works with leaders and teams across the sector supporting digital and IT enabled change, most recently with the Chartered Institution of Highways and Transportation, the Chartered Society of Physiotherapy, the British Dietetic Association and the British Parking Association.

Jane is a Member of the Association for Project Management, and a former Chair of their special interest group for People.

Before moving into business change, Jane trained as a meteorologist and is still fascinated by the weather.

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