Cranmore Digital Consulting provides strategic consultancy services for digital and marketing activities for membership bodies and associations. This includes marketing and communications for members, for other external audiences and for internal stakeholders.
Recent projects
Identity crisis – Working with a membership body who wanted to grow membership but were struggling to identify their core members, and therefore unable to make much-needed decisions on direction, activities and resourcing. One-to-one interviews with a range of members showed the way forward and gave the insight needed to develop a value proposition. The presentation to the board showed how the core audience had been defined, the value proposition that had been developed and how to use that to recruit and retain members, and to streamline activities.
Keeping digital transformation moving – Helping a large UK membership organisation which had embarked on a digital transformation project. One aspect, related to learning and development activities, had stalled and the agency managing the overall project needed someone to focus on getting that moving. The project involved gaining a quick understanding of the aims of the transformation project overall, the current situation with the learning and development aspect and then a limited number of structured interviews with the volunteers and staff involved. The cause of the issue was identified as part change fatigue, part reluctance to change a particular aspect of current practice. The solution proposed was to quickly develop the new ‘transformative’ approach to learning and development in more detail so that the benefits could be communicated more clearly, and to build in time for more consultation and rework throughout implementation.
Digital resources review – Reviewing the existing resources (human, financial and technology) for marketing activities for a charity, focusing on how well their marketing activities, particularly digital marketing activities, were performing and where changes and improvements were needed. The work comprised a review of the marketing activities used - a range of social media platforms, emails supported by a CRM, search advertising, website and bespoke online tools. An online digital marketing skills benchmark was used to assess levels of skills and confidence in the organisation. A competitor and comparator digital marketing review was also completed. The resulting report made recommendations around staffing, structure and use of external support and included a detailed training and development plan for digital staff.
Sarah Alder – Owner and Director
Established in 2007, Cranmore Digital Consulting Limited is a digital marketing consultancy owned and run by Sarah Alder, working with not-for-profit, business-to-business and business-to-consumer organisations to support their use of digital and offline marketing to achieve business goals.
Sarah is an experienced digital marketing professional with a particular focus on helping clients align digital activities to business objectives. Sarah’s work with in-house teams includes strategic planning, digital marketing strategy, and creating and delivering resources needed to ensure delivery including workshop facilitation, training sessions, training plans, setting up internal mentoring and one-to-one mentoring.
Client feedback
Clients have left positive feedback on LinkedIn, praising Sarah’s ability to assess complex situations and solve problems and her expertise in digital marketing and in the membership sector.
Get in touch
Speak to Sarah to discuss any aspect of your organisation’s marketing or digital strategy, in complete confidence and with not obligations.
Find me on LinkedIn or email [email protected] .
